Event Marketing Manager – Audience Acquisition & Digital Experience, ANZ , Australia & New Zealand Marketing, AWS in Melbourne, Australia

Description

About Amazon Web Services Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 105 Availability Zones within 33 geographic regions, with announced plans for 18 more Availability Zones and 6 more AWS Regions in Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Key job responsibilities

This role will be responsible for defining, developing, and executing critical live and digital experience components of strategic events in Australia and New Zealand for our most strategic first- and third-party events. In particular, you will:

• Apply messaging matrix to demand generation assets (e.g. web and email) to build a communications plan that attracts target audiences.

• Project manage demand generation across internal teams and agencies; set timelines; manage budgets and briefs for paid media; create reporting dashboards and review progress of demand generation tactics

• Design and execute livestream and on demand online extensions

• Own onsite customer journey managing key touchpoints e.g. signage, exhibition, F&B, entertainment

• Work in close partnership with appointed agencies, managing budgets, timelines, and project deliverables

• Post event reporting and analysis event activities and ROI

A day in the life

Amazon Web Services (AWS) Australia/New Zealand (ANZ) is seeking an experienced marketing professional with skills and experience in demand generation, audience acquisition, event and project management. This is an opportunity to play a key role in an exciting, fast-growing business. As Event Marketing Manager – Audience Acquisition & Digital Experience, you will be responsible for driving registrations through a multi-channel demand generation plan, designing and executing online event experiences and managing event logistics e.g. registration, signage, event app.

Reporting into the Head of Events ANZ, you will work closely with Asia Pacific & Japan (APJ) MarTech, Operations, and Global Brand teams to leverage platform capabilities, optimise user journeys, and report on business goals. You will work collaboratively with the ANZ Events Team and ANZ Marketing stakeholders to elevate the customer experience from event invitation through to post event follow up. The role spans two core remits; (1) Audience Acquisition; You will own the strategy and tactics to achieve audience goals attached to our most critical event programs through through channels including web, email, and paid media. You will also own reporting and key elements of onsite logistics and the attendee experience. (2) Digital experiences; You will own online extensions (livestream and on demand) and you will be responsible for raising the bar on Customer Satisfaction Scores (CSATs) by delivering relevant and engaging content to customers. You will also own touchpoints including online integrations and event technology.

About the team

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Basic Qualifications

• 5+ years’ experience in marketing for a B2B technology company or agency

• Event management experience

• Experienced in marketing platforms (marketo, salesforce and web)

• Ability to manage time and juggle multiple priorities to execute high quality deliverables

• Team player, but ability to work independently and be a self-starter

• Able to operate successfully in a rapidly changing, ambiguous, and undefined environment

Preferred Qualifications

• Degree qualifications preferred

• Superior oral and written communication skills with an innate attention to detail

• Demonstrating exceptional business acumen and ability to understand customers’ needs

Acknowledgement of country:

In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

IDE statement:

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer, and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected attributes.