E-Marketing Trainer

TERMS OF REFERENCE

ToR

Position: E-Marketing Trainer

Category Grade: Trainer

Location: Mafraq, Khaldeyya, Rehab, Al-Sarhan

Position Type: Consultant

Reports to: Horizons for Green Development

ABOUT Horizons for Green Development: Horizons for Green Development (HFGD) is a Jordanian non-profit organization established in 2014, operating both locally and regionally, and is committed to empowering communities through sustainable development and uniquely focusing on the pivotal Food-Water-Energy Nexus. As the global climate landscape evolves, we remain resolute in our mission to alleviate water shortages, amplify renewable energy utilization, and fortify food securities. Our multifaceted approach spans from Democratic Governance to pivotal sectors like Agriculture, Environment and Energy, Water and Wastewater. Within these realms, our expertise shines in Agribusiness, Agricultural training, Civic engagement, civil society reinforcement, and Water resources management, tailoring solutions that suit distinct needs. Our commitment to fostering a diverse and inclusive organizational community is unwavering. We ardently value diverse perspectives, ensuring representation across race, gender, ethnicity, and other dimensions of diversity. We strive to cultivate an environment where every staff member thrives, embedding continuous learning, challenging exclusionary thinking, and enhancing cultural competence. To ensure equity remains at our core, we invest in the holistic growth of our team and uphold transparency. Furthermore, sustainability and unemployment are importantly addressed as we aim to mold Jordan into a regional exemplar of green development.

Position Summary

This training aims to empower owners of home-based businesses (HBBs) with essential e-marketing knowledge and skills. The program focuses on cost-effective and user-friendly digital marketing strategies to enhance business visibility, customer engagement, and sales.

Objective:

To design and deliver a 4-day comprehensive training program on e-marketing for HBBs, covering topics such as social media marketing, website creation, email marketing, and digital advertising.

Scope of Work:

The trainer will:

• Develop a detailed 4-day training agenda aligned with the outlined topics.
• Prepare training materials, presentations, and practical exercises.
• Deliver engaging and interactive training sessions that include lectures, hands-on activities, and case studies.
• Provide practical tools and resources for participants to apply e-marketing techniques to their businesses.
• Guide participants in creating personalized e-marketing strategies tailored to their HBBs.
• Evaluate participants’ progress through activities and final presentations.

Key Deliverables:

The consultant is mandatory requested to:

• Training Agenda and Materials:
• Training Delivery:
• Pre/Post-Training Report:
• Deliver the training material in Arabic.
• Deliver training progress report including the training material summary, approach, recommendations in English
• Conduct the Pre-Survey
• Overview of e-marketing, its importance, and platforms.
• Identifying target audiences and developing buyer personas.
• Selecting the most relevant e-marketing platform.

-Detailed session plans and presentations.

-Handouts, case studies, and activity templates.

-Facilitate the 4-day training, ensuring active participation.

-Provide one-on-one support to participants as needed.

-Summary of training outcomes, challenges, and feedback.

Training Schedule:

Day 1: Introduction to E-Marketing Basics

Day 2: Social Media Marketing for HBBs

• Developing a social media strategy.
• Content creation and scheduling tools.
• Practical exercises in content design using Canva or similar tools.

Day 3: Website and Email Marketing

• Basics of creating a simple website using tools like Wix or Squarespace.
• Essentials of email marketing, including writing compelling emails.
• Integrating social media, websites, and email marketing for a seamless customer journey.

Day 4: Digital Advertising and Evaluation

• Basics of paid advertising on Google and social media.
• Monitoring and evaluating marketing success using analytics tools.
• Final presentations of participants’ e-marketing strategies.
• Conduct the post-Survey.

Key Features:

• Duration: 4 days per thematic track.
• Assessment: Pre- and post-surveys conducted to measure learning outcomes.
• Practical Focus: Hands-on preparation and demonstrations.
• Outcomes: The training will enable HBB owners to leverage the power of e-marketing to grow their businesses, improve brand visibility, and build stronger connections with their customers. This, in turn, will contribute to economic empowerment and sustainability for home-based entrepreneurs.
• Time Frame: The training is scheduled to conclude on January 1, 2025.

Required Qualifications and Experience:

• Proven experience in e-marketing, particularly for small or home-based businesses.
• Strong knowledge of digital marketing tools, platforms, and strategies (social media, email, websites, analytics, etc.).
• Demonstrated ability to deliver training sessions, including preparing materials and facilitating hands-on activities.
• Familiarity with cost-effective tools for small businesses (e.g., Canva, Hootsuite, Wix).
• Excellent communication and interpersonal skills.
• [Optional: Certification in digital marketing or related fields is a plus.]