Meta
Job title:
Director, Marketing Science, Global
Company
Meta
Job description
The global head of Marketing Science leads a global team of client facing, analytically curious professionals, working to influence advertisers, agencies, and the industry as a whole on the need to make all marketing measurable. This work will require managing and inspiring a team across the globe and providing leadership within the external community. A successful candidate will drive insights and develop measurement strategies in service to the mission of helping all businesses grow, by transforming marketing practices, grounded in data in science. The person in this role will champion the industry adoption of Meta preferred measurement methods and products as well as managing the development of empirical research for individual clients and at the industry-level. Success will require activating the ecosystem, advising on and executing against the strategy for industry bodies, and accelerating the adoption of good measurement practices from advertisers. Leading candidates will have analytical and critical thinking skills as well as the ability to build deep relationships with executive level marketers and other C level roles. To successfully influence how clients conduct and use measurement, the candidate will need to work cross-functionally with advertisers, sales teams, and other members of the Marketing Science team. This role will also require working closely with the Product, Sales and Partnerships teams to develop or pilot new methodologies.Director, Marketing Science, Global ResponsibilitiesLead a team of measurement professionals of varying skill levels across geographies, identifying opportunities for progression, building a leadership bench and identifying and nurturing future leadersRepresent the Marketing Science team internally and externally with cross functional teams and at industry eventsManage a complex set of client relationships across industry and client groups, functions and brands to drive our measurement objectives. Develop and nurture relationships with key sales leadership partners across the global and manage relationships with regional measurement leads to cross-share knowledge and best practices globallyPush clients to measure true business value by building and operationalizing “learning agendas” that highlight how a client can improve business outcomes by employing better measurement techniques. Drive client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches in support of the learning agenda leading to client business growth.Implement and monitor against a set of performance indicators the progress of each country and accountDevelop a strategy for the use of consumer and advertising insights to help advertisers better understand the performance of their marketing spendConduct in-depth standard and custom ad effectiveness studies for Meta advertisers to understand the relative impact of different marketing strategies across digital platforms and across mediaCommunicate complex research results to a general audience at both internal and public eventsProvide feedback to and collaborate with Product, Sale, and Partnerships to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and betasNavigate complex and competing initiatives across Meta, synthesize opportunities and prioritize resource allocation to maximize against Meta, Business Acceleration Solutions and Marketing Science goalsGlobal travel required as neededMinimum Qualifications18+ years experience and expertise with advertising measurement methods and technologiesDemonstrated leadership skills at an industry level and with senior clientsExperience leading leaders across multiple geographies with team management credentialsAdvanced quantitative skills and working knowledge of statistics and financial or statistical analysisExperience communicating technical content to general audience and effectively at all levels of a client organizationBachelor’s degreePreferred QualificationsAdvanced degree in a quantitative field or an MBAExperience working with product and sales teams, familiarity with Product roadmapping processes and Inbound/Outbound activitiesLocationsAbout MetaMeta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.Equal Employment Opportunity and Affirmative ActionMeta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to
Expected salary
Location
London
Job date
Sat, 07 Dec 2024 03:48:22 GMT
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