Director, Head of Paid Media

Overview

As the Director of Paid Media, you’ll lead the global transformation of our Paid Media engine into an AI-first, data-driven, and relentlessly experimental growth platform. You’ll oversee a 25+ person global team spanning Affiliate, Direct Response, and Brand Paid Media — shaping how HubSpot reaches, inspires, and converts millions of businesses worldwide.

What You’ll Do

• Lead and inspire a high-performing global Paid Media team managing investments across Google, Meta, LinkedIn, YouTube, CTV, OOH, sponsorships, and emerging platforms.
• Drive profitable, scalable growth by optimizing HubSpot’s paid demand engine for measurable ROI.
• Champion a culture of experimentation — testing new channels, creative formats, and bidding strategies to unlock new sources of growth.
• Integrate AI across the paid ecosystem — from dynamic creative generation and keywordless campaigns to predictive LTV-driven optimization.
• Advance value-based optimization by improving data accuracy, predictive modeling, and ROAS measurement.
• Collaborate cross-functionally with Marketing, Finance, and Strategy/Ops/Analytics teams to align paid investment with revenue and awareness goals.
• Partner with the Direct Response team to evolve paid strategy beyond traditional search into AI-enhanced and diversified campaigns.
• Reimagine Affiliate Marketing as a full-funnel program that extends visibility into emerging AI-driven surfaces like ChatGPT and AI Mode.
• Partner with the Brand Paid Media team to amplify awareness and reach through global video, sponsorship, and partnership campaigns.
• Foster a culture of innovation, continuous learning, and data-informed decision-making across all paid channels.

What You’ll Bring

Required Qualifications:

• 12+ years of experience in paid, growth, or performance marketing, leading global teams and managing large-scale budgets.
• Deep fluency in AI-driven media optimization — including dynamic creative, predictive modeling, and keywordless campaign design.
• Proven success driving value-based optimization using LTV/ROAS frameworks and advanced analytics.
• Track record of scaling multi-channel paid programs that balance innovation and efficiency.
• Strong leadership and communication skills with a focus on collaboration, experimentation, and accountability.

Nice-to-Have Qualifications:

• Experience integrating GenAI into creative development or media optimization.
• Familiarity with emerging ad formats such as AI Overviews and conversational search.
• Background in SaaS or subscription-based business models.
• Experience leading brand awareness programs at scale.