Director, Digital Marketing & E-Commerce | Remote

Overview

Lifeway Marketing is seeking the Director, Digital Marketing & E-Commerce – Remote.

If you have a passion for finding the right blend of art and science in a digital-first world while leveraging data to deliver insights that help Marketing drive business forward then we’d love to hear from you. You will lead the Digital Experience & E-Commerce teams and strategy for Lifeway to extend our digital reach and engagement with prospective and current customers. You will own and drive the Strategic Planning, Execution, Measurement & Optimization of the Overall Digital Experience to engage and convert B2B church leader personas (primary) and provide for a consumer (D2C) commerce path to purchase.

The Lifeway Digital Experience & E-Commerce team is a thoughtful, creative and clever team charged with determining how to best get our message across the digital landscape. When 99% of the ecommerce and B2B marketing out there looks the same, great experience design is just as important to being seen & heard as the campaign message. This is where you come in. 

We are looking for a leader to bring paid media, web experience, marketing automation, SEO and analytics together to deliver impactful, boundary-pushing results. Help us thoughtfully push the envelope on the future of integrated digital marketing and customer experience. 

Why Lifeway?

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code 

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote 

#LI-Remote

Responsibilities

• Leads and mentors a team of digital marketing professionals, fostering a culture of continuous learning and innovation.
• Develops and implements a comprehensive digital strategy
• Leverages paid media, organic social, SEO, email, SMS and websites to enhance customer experience and drive growth
• Drives and stewards the Lifeway.com experience by owning the overall & layered web strategy
• Understands and orchestrates hybrid customer journeys which deliver frictionless experiences
• Position’s Lifeway as the knowledge resource that is it while also providing industry leading products
• Leverages the website(s) to engage and support customers across their integrated digital journeys (acquisition, retention, expansion)
• Oversees the development and optimization of Lifeway’s automated journeys, SMS campaigns and email communications (promotion, nurture, newsletters, etc.)
• Collaborates closely with the lifecycle and content, events and ministry teams to create a meaningful experience for the church
• Oversees all aspects of paid media campaigns, including search engine marketing (SEM), display advertising, social media advertising, and retargeting efforts
• Optimizes budget allocation for maximum ROI
• Leads the team in collecting, analyzing, and interpreting digital data
• Leverages tech and best practices to create a culture of testing and optimization across all digital channels
• Uses insights to inform business decisions, optimize digital marketing strategies, and enhance customer engagement
• Streamlines marketing operations through effective management of tools, technologies, and processes
• Ensures alignment with overall marketing and business objectives, as well as best practices & compliance with relevant regulations
• Evaluates digital tech stack to ensure right technologies are employed and fully utilized
• Drives key results, increases efficiency of team and extends digital reach across customer journey
• Leverage and manage external resources where needed
• Some travel required, occasionally overnight

Qualifications

Education Required

Bachelor’s degree in Business, Marketing, or related fields

Required Skills, Experience, & Knowledge 

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• 10+ years of digital marketing experience (performance marketing, search, online advertising, social, email)
• Must include a combination of ecommerce and B2B lead generation
• 5+ years of people management experience
• Salesforce, Google Analytics, Headless CMS, and B2B experience
• Success in coaching, leading, and managing a team
• Track record of business planning and P&L management experience
• Demonstrated commitment to results and ability to see the big picture as it relates to Lifeway business overall with eCommerce & lead generation specifically
• Proven understanding of digital technologies and best practices, including those related to ecommerce and lead generation management, digital marketing and eCommerce operations
• Critical intrapreneurial mindset and skills, proven ability to integrate with Sales and IT teams
• Proven business planning and P&L management experience
• Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners
• Experience working in a complex matrixed environment

Member and/or actively involved in an evangelical Christian church

Preferred Skills, Experience, & Knowledge

• MBA, strongly preferred
• Adobe Analytics, Marketing Cloud, Contentful, Optimizely experience, preferred

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