Director Communications Community Engagement in Asheville, North Carolina

Description

This position is incentive eligible.

Introduction

Do you want to join an organization that invests in you as a Director, Communications & Community Engagement? At HCA, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Benefits

At HCA, we want to ensure your needs are met. We offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including:

• Medical, Dental, Vision, Life Insurance and Flexible Spending

• Paid Time Off (PTO) and Personal Leave

• 401K (100% annual match – 3% to 9% of pay based on years of service)

• Academic Assistance and Reimbursements for Tuition and Student Loans

• Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.

• Home, Auto, and Pet Insurance

• Employee Stock Purchase Program (ESPP)

• Short Term & Long Term Disability coverage

• Adoption Assistance

• Legal Benefits and lots more!

Learn more about Employee Benefits (https://careers.hcahealthcare.com/pages/employee-benefits-and-rewards)

You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Director, Communications & Community Engagement like you to be a part of our team.

Job Summary and Qualifications

The Mission Hospital Director, Communications and Community Engagement is an extension of the North Carolina Division Marketing and Corporate Affairs team working onsite at local hospitals to support promotion of the HCA Healthcare family of brands, as well as the Division’s growth agenda. The position reports directly to Division AVP, Strategic Communications with a dotted-line reporting relationship to the Hospital CEO. This individual sits on the hospital’s administrative leadership team playing a critical role in representing the HCA Healthcare mission, purpose and strategic vision via the hospital setting, both internally and externally, by identifying opportunities to engage stakeholders through productive communication and relationship building.

​The Director participates in the development and execution of communications and community engagement plans for the hospital’s local market, and supports marketing efforts in alignment with Division and Corporate/Group-developed objectives, strategies and tactics for Marketing and Corporate Affairs. Keeping current in terms of community needs, issues and opportunities relevant to the organization, the Director drives collaboration and execution of community engagement activities and serves as the lead hospital communicator.

What you will do in this role:

Communications:

•Bridges enterprise brand narrative with market/hospital brand to highlight the value of being part of the broader organization.

•Assists CEO and other officers with communication needs including messaging related to colleague engagement.

•Supports development and implementation of the strategic PR and Communications plan to meet organizational needs and support hospital business and growth goals.

•Proactively develops content to drive engagement across owned, earned and paid media channels. Proactively pitches compelling stories to local media outlets.

•Manages crisis communications and serves as an on-call public information representative.

•Stays abreast of hospital news, trends, services and objectives.

•Acts as a local advocate for the adherence to marketing and communications specific policies in partnership with the Facility Ethics and Compliance Officer.

•Consistently monitors patient comments and reviews about the hospital and its physicians in order to provide timely response to positive engagements and speedy service recovery for negative comments/reviews.

Community Engagement:

•Serves as a conduit to communicate Enterprise, Group and Division community engagement strategies to facility leadership.

•Drives engagement programs and activities to heighten our positive reputation within the community.

•Supports strategy for hospital’s Board of Trustees regarding composition and engagement.

•Identifies meaningful healthcare-related community engagement activities in the hospital’s service area that complement the organization’s goals.

•Supports and coordinates events and programs in coordination with the Division and hospital goals and designed to raise awareness of the submarket’s capabilities and strengths.

•Supports aspects of colleague community engagement, including giving campaigns for the community and our HCA Healthcare Hope Fund, volunteering and board service in collaboration with Human Resources. 

Marketing:

•Serves as a conduit to communicate Enterprise, Group and Division marketing strategies to facility leadership.

•Provides facility insights to feed Division/regional marketing plans, including access to service line leaders, subject matter experts and other key leaders.

•Leads local brand management activities to ensure stakeholders are educated, knowledgeable and engaged on our brand strategies, including proper use of logos and marks.

•Partners with Division team to activate local marketing and brand strategies.

•Acts in supportive role for marketing tactics applicable to Physician & Provider Relations/Physician Service Group needs.

•Supports Division/Corporate growth agenda.

•Partners with the Marketing Services Organization to develop content (includes web and social content) and manage hospital collateral items such as fliers, brochures, rack cards, etc.

What qualifications you will need:

• Bachelor’s degree required

• 1+ year(s) of experience in a management role

• 5 years of experience in a related position

HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

“Good people beget good people.”- Dr. Thomas Frist, Sr.

HCA Healthcare Co-Founder

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.