Digital Marketing Manager (Paid Media)

Job title:

Digital Marketing Manager (Paid Media)

Company

Marie Curie Cancer Care

Job description

Job Description:Marie Curie is the UK’s leading end-of-life charity. We are the largest non-NHS provider of end-of-life care in the UK, the only provider across all 4 nations, delivering community nursing and hospice care across the country, while providing information and support on all aspects of dying, death, and bereavement. Our leading research pushes the boundaries of what we know about good end-of-life, and our campaigns fight for a world where everyone gets to have the best possible quality of life while living with an illness, they’re likely to die from.You’ll join a collaborative Digital Marketing Team within the Marketing & Communications department, reporting to the Senior Digital Marketing Manager. The purpose of the digital marketing team is to support the vision and values which enable Marie Curie to deliver its organisational strategy and strategic goals:

• To grow our influence, scale and impact to reach more people.
• To grow our brand voice and influence thinking around end-of-life experience.
• To build integrated place-based end-of-life services.
• To build financial sustainability and grow our income.

As our Digital Marketing Manager (Paid Media), you’ll take the lead on developing and implementing paid search and social media strategies to drive donor acquisition, engagement, and online revenue growth. You’ll work closely with external agencies and internal teams to deliver integrated campaigns that inspire support for Marie Curie’s vital mission.Main responsibilities:

• Developing and implementing paid media strategies across search and social channels in collaboration with the Senior Digital Marketing Manager.
• Managing agency relationships to ensure campaigns are aligned with Marie Curie’s long-term goals.
• Overseeing paid media budgets and presenting performance reports to key stakeholders.
• Leading performance analysis and optimisation efforts, including A/B testing.
• Collaborating with internal teams to deliver integrated marketing campaigns across both paid and organic channels.
• Driving innovation by identifying new growth opportunities and continuously improving campaign performance.

Key Criteria:

• Established experience in paid media including experience in a senior or lead level role.
• Proven track record of managing paid search and social media campaigns that drive engagement and conversions.
• Proven track record of growing return on ad spend on paid channels using testing and optimisation approaches.
• Strong analytical skills, with the ability to interpret data and make informed strategic decisions.
• Knowledge of Google Ads, Microsoft Advertising, Meta Business Suite, and TikTok Ads. LinkedIn Ads is a plus.
• Exceptional communication skills and a collaborative mindset.

Please see the full job description .Application & Interview Process

• As part of your online application, you will be asked for a CV and Cover Letter. Please review both the advert and job description and outline your most relevant skills, experience and knowledge for the role.
• Close date for applications: Jan 31, 2025.

Salary: £35,530 – 39,474 per annum (+ £3,500 London Weighting Allowance if applicable)Contract: Permanent, full-time (35 hours per week)Based: Hybrid – Home-Based and Embassy Gardens office in LondonBenefits you’ll LOVE:

• Flexible working. We’re happy to discuss flexible working at the interview stage.
• 25 days annual leave (exclusive of Bank Holidays)
• Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
• Loan schemes for bikes; computers and season tickets
• Continuous professional development opportunities.
• Industry-leading training programmes
• Wellbeing and Employee Assistance Programmes
• Enhanced bereavement, family friendly and sickness benefits
• Access to Blue Light Card membership
• Subsidised Eye Care

Marie Curie is committed to its values, which underpin our work. We take stringent steps to ensure that the people who join our organisation through employment or volunteering, are suitable for their roles and are committed to safeguarding all our people from harm. This includes our staff, volunteers and all those who use or come into contact with our services. We are dedicated to creating not just a safe place to work but also a supportive and rewarding one.We are committed to a world where everyone can thrive and fulfil their potential. We are devoted to the social justice imperatives and organisational benefits of full diversity, inclusion and equity in the workplace, and are a Stonewall champion. We actively encourage and welcome applications from candidates of diverse cultures, perspectives and lived experiences.We’re happy to accommodate any requests for reasonable adjustments. Please email any requests toAbout Us:Every day of your life matters – from the first to the last. When you work for Marie Curie, you understand that better than ever. We’re a passionate, committed and diverse team of more than 4,400 staff and 12,000 volunteers, here for people living with any terminal illness, and their families. We offer expert care, guidance and support, to help them get the most from the time they have left.Everyone knows our daffodil, but it’s our warmth, creativity and care that touch lives. Here, we take the time to really get to know the people we care for and those who love them. And we do whatever it takes to give them the final days and hours they deserve.

Expected salary

£35530 – 39474 per year

Location

United Kingdom

Job date

Wed, 22 Jan 2025 01:24:23 GMT

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