Digital Marketing Manager: Event and Customer Marketing – Remote, UK

Application Deadline: 17 January 2025

Department: Marketing

Employment Type: Fixed Term Contract

Location: Remote, UK

Description

YOUR OPPORTUNITY

We are seeking an experienced Customer and Event Marketer focused on lead generation. You will be responsible for planning, executing, and driving qualified leads from events (in person/virtual), and customer growth campaigns across various channels, including social media, and email marketing. 

This is a 12 months fixed contract position.

WHO WE ARE 

At InMoment, we have a saying: #OwnTheMomentsThatMatter. And we live it! As a team, we recognize that every moment offers a new opportunity to make an impact and leave our mark. We take deliberate action to make the lives of our families, teammates, clients, and communities better with every interaction.

We are dedicated to our game-changing mission of Experience Improvement (XI), helping our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. We consistently challenge the status quo in the customer experience (CX), employee experience (EX), market research (MX), and product experience (PX) industries with our hyper-modern technology platform, decades of domain authority, and global teams of experts. And we have more innovation in store!

Are you ready to #OwnTheMomentsThatMatter with us?

WHO YOU ARE

• Proven experience in digital marketing, including campaign management and email marketing
• Strong analytical abilities, particularly in conversion rate optimisation and quality management.
• Deep understanding of digital marketing capabilities to align with and deliver business objectives.
• Technical Skills:
• Proficiency with digital tools including Hubspot, Google Analytics, and Salesforce.
• Advanced understanding of web analytics, data interpretation, and reporting metrics (KPIs).
• Skilled in CRM management, marketing automation, and audience segmentation.
• Requirements:
• Bachelor’s degree in marketing, business administration, media studies, or a related field.
• Strong interest in digital marketing trends, social media, and digital technology.
• Fluent in English as well as in German (both written and verbal)
• Experience targeting B2B customers and a high level of customer focus.
• High level of creativity, self-initiative, and a service-oriented approach.
• Strong time and quality management skills

WHAT YOU’LL DO

Customer Marketing:

• Collaborate on the planning, execution, and analysis of customer growth campaigns to drive lead generation in partnership with Global Marketing, Content Marketing, Customer and Sales teams.
• Develop digital assets such as landing pages, forms, email templates and nurtures as well automation workflows in HubSpot to boost engagement, optimise call-to-action responses, and enhance conversions.
• Support growth goals through generating qualified opportunities through digital campaigns, and events.

Event Marketing:

• Lead all planning and execution of prospect and customer events for EMEA and DACH (this includes in person events, virtual events, and webinars).
• Manage pre-event and post-event strategy to engage leads and move them through the Marketing funnel

Website Management & Analytics:

• Manage and maintain the UK and DE regional websites to ensure brand consistency, user engagement, and lead generation optimisation.
• Translate web pages, digital assets, and emails from English to German
• Track the success of campaigns and channels, leveraging data to drive continuous improvements in performance and engagement.
• Manage HubSpot to oversee marketing automation, segmentation, CRM integration, reporting, and dashboard creation.

WHAT YOU’LL GAIN

• The opportunity to join a high growth SaaS business, that is recognised as being a leader in its space
• Autonomy to deliver for globally recognised and industry leading brands
• Fun, innovative, collaborative, supportive working environment
• 25 days paid holiday (plus Bank Holidays)
• Family Friendly Leave Policies
• Access to our Employee Assistance programme with with phone and online support, training, webinars and podcasts
• Comprehensive work benefits including private medical insurance, income protection, life assurance, and serious illness benefits
• Inclusion and Diversity teams – Women of InMoment and InMovement
• Employee rewards and referral program with generous payouts!
• The opportunity to participate in our Corporate Social Responsibility and Charity Initiatives

LOCATION

UK-Remote

At InMoment, inclusion, and diversity are at the core of who we are. InMoment prides itself on an inclusive culture that promotes, encourages, and supports the diverse voices of our employees and clients. We strive to create workplaces that reflect the communities we serve and believe that different perspectives, interests, and backgrounds foster a stronger and more creative work environment.

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