Stopgap
Job title:
Digital Marketing Manager
Company
Stopgap
Job description
Salary: £50,000 – £60,000 Location: South East England,Berkshire Job Type: Permanent Great opportunity for an experienced digital marketer to join a business and support them in their digital journey.THE COMPANY My client are a market leader in consumer goods who manufacture their products in the UK. They have an ecommerce website and also sell their products through a network of dealers. They operate hybrid working and you’ll need to be happy going into the office 2-3 days a week.THE ROLE As Digital Marketing Manager you have an integral role in driving the company’s digital marketing and ecommerce initiative. With a focus on B2C lead generation you’ll need experience and expert knowledge in online marketing, optimising leads to sales and leading a dynamic digital marketing team. Yu’ll be responsible for;
– B2C lead generation crafting impactful digital campaigns and securing premium leads
– Overseeing digital marketing channels including paid and organic utilising tools such as GA4
– Monitoring performance focusing on lead quality and conversion rates for optimal ROI
– Develop and execute a robust CRO strategy to improve website visitor to lead conversion ratio
– Lead the digital rebranding in line with new guidelines
– Manage a teamYOU You’ll be successful in this role if you have a extensive experience in Digital Marketing clientside ideally in a consumer focussed business. As well as;
– Experience in developing lead generation strategies
– Expertise in Google Ads, Facebook Ads and Google shopping platforms
– Skilled in using Salesforce for managing and tracking leads through the sales funnel, ensuring effective lead management and reporting
– Team management is essentialIf this sounds like you apply nowPlease only apply for this role if you are eligible to work in the UK.Claudine Farrell×
Expected salary
£50000 – 60000 per year
Location
United Kingdom
Job date
Sun, 14 Apr 2024 03:35:47 GMT
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