Digital Marketing Manager

Job title:

Digital Marketing Manager

Company

PDSA

Job description

About UsPDSA was founded in 1917 to provide vet care for sick and injured pets. Now, over 100 years later, as the UK’s leading veterinary charity, employing 2,000 colleagues across 49 pet hospitals and over 150 high street retail shops, we’re proud of the fact that we continue to provide the same high level of service to pets and people when most in need.About the roleWe are seeking a creative and results-driven Digital Marketing Manager for maternity cover. In this role, you will be responsible for developing and implementing comprehensive performance marketing strategies that drive engagement, increase donations, and raise awareness of our mission. You will lead our digital campaigns and collaborate with various departments to ensure our message resonates with a broad audience.Key Responsibilities:Digital Strategy Development: Create and execute digital marketing strategies across multiple channels, including, email marketing, SEO, and PPC, to drive engagement and support for our campaignsEmail Marketing: Design and implement email marketing and marketing automation campaigns to inform and mobilize our supporters, donors, and volunteers. Analyse performance metrics and optimise campaigns for maximum impactAnalytics & Reporting: Track, analyse, and report on the performance of digital marketing initiatives, providing insights and recommendations for improvement.SEO & SEM: Working in collaboration with the content, website and 3rd party agencies to optimize our website and content for search engines, manage paid search campaigns, and monitor site performance to enhance visibility and trafficCollaboration: Work closely with the fundraising, brand, social media, website and other PDSA teams to ensure all digital marketing efforts align with broader organisational goalsAbout YouYou will be confident and proactive with great project management and organisational skills. Key requirements for success in this role include:

• Proven experience in a digital marketing environment including managing a small team

• Strong knowledge of SEO, SEM, email marketing and marketing automation platforms

• Proficiency in Google Analytics, AdWords, and performance marketing dashboards

• Ability to build strong relationships and work across multiple stakeholders with competing priorities

• Data-driven mindset with experience in analysing campaign performance and making informed decisions.

• Creativity and a passion for creating content that resonates with diverse audiences

• Excellent written and verbal communication skills,

So, if you’re ready for your next challenge, please click on the ‘Apply’ button, create an account and upload your CV.About the benefitsWe are passionate about being a great place to work, where people feel connected with what we do and where they feel they can make a genuine difference. We offer a wide range of benefits, including:

• Remote and flexible working options

• 25 days holiday (excluding Bank Holidays) with the option to buy and sell up to 5 days per year

• An additional Wellbeing Day to take whenever you like to help recharge your batteries

• Generous Auto-Enrolment pension and/or Contributory pension schemes available starting at an enhanced rate of 5% contributions up to 10%

• Life Assurance policy (4 x Annual Salary)

• Employee Assistance Program and Online Wellbeing Centre available 24/7 giving you the ability to speak with a professional in confidence about a range of issues

• Wide range of discounts for Retail, Holiday and similar organisations on our fetch platform

PDSA is committed to embedding a culture of diversity and inclusion within our teams that reflect the communities we serve. We aim to create a working environment in which all individuals can make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. We offer a range of family friendly, inclusive employment policies and opportunities for flexible working arrangements to support team members from different backgrounds.If you have any questions or concerns regarding accessibility, please contact us and we will be happy to discuss via email or telephone reasonable adjustments that you may require throughout the recruitment process.We are committed to safeguarding and promoting the welfare of children, adults at risk and all our colleagues and expect everyone who works for us to also share this commitment and to treat people with courtesy and respect.To support this commitment, our recruitment & selection processes are robust and rigorous. All appointments will be subject to satisfactory references and appropriate background checks.

Expected salary

£40723 – 43166 per year

Location

Telford, Shropshire

Job date

Sun, 15 Sep 2024 22:22:55 GMT

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