Digital Marketing Executive / D22 – Hybrid model

Job title:

Digital Marketing Executive / D22 – Hybrid model

Company

Executive Edge Recruitment

Job description

Digital Marketing Executive / D22 – Hybrid working modelOur client is an environmental committed company growing from strength to strength. Seeking a Digital Marketing Executive to join their well established team. Work collaboratively with a small team to create and deliver focused digital marketing strategies and activity that aligns with the overall communications objectives. €45K – €50K plus bonus and benefits.The Role:

• Play an integral role in the planning, implementation, tracking and measurement of end-to-end digital communications and awareness campaigns.
• Support the development and delivery of differentiated, brand focused and customer centric assets and campaigns across all channels.

• Develop and implement cohesive digital content calendar encompassing key activations and campaigns.
• Create strategic social media comms plan with key messaging targeting B2B and B2C

• Support the development of annual KPI and benchmarks for digital content performance across all channels.
• Monitor and evaluate online presence and ensure community management.
• Collect, evaluate, and leverage data from initial campaigns in both B2B and B2C and use market insights and data to inform new campaigns.
• Conduct A/B or test and learn programmes to maximise engagement and ROAS.
• Liaise with website designers to create, optimise and manage website functionality and user experience, including creation and updating of meta descriptions, url structures and alt text across online content.
• Manage and monitor google analytics to ensure effectiveness of SEO and PPC activity and develop goal tracking for campaigns. Create quarterly analytical updates on progress of channels and performance against annual KPIs for digital.

The candidate:

• A qualification in Marketing / Communications or relevant discipline
• Strong solid digital marketing experience, social media, campaigns, paid adds etc., essential
• Team player with ability to work collaboratively with a range of different colleagues and stakeholders
• Strong organizational skills and can work well on initiative
• Must be able to take ownership and make recommendations
• Excellent verbal and written communication skills

Call Carol at Executive Edge and send CV

Expected salary

€45000 – 50000 per year

Location

Dublin

Job date

Sun, 01 Dec 2024 07:32:32 GMT

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