Digital Marketing Executive

Job title:

Digital Marketing Executive

Company

Sinch

Job description

Job Description:Sinch is pioneering the way the world communicates. More than 150,000 businesses – including Google, Uber, Paypal, Visa, Tinder, and many others – rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation!DescriptionJoin Sinch as our next Digital Marketing Executive and make a real impact by combining your love for copywriting with a desire of growing your digital marketing expertise. This role is perfect for a creative thinker who’s passionate about crafting compelling content while gaining hands-on experience with digital campaigns. You’ll work closely with a talented marketing team to bring campaigns to life through powerful copy and eye-catching visuals.Key Responsibilities

• Creating landing pages: Write clear, engaging copy and assemble graphical assets (using templates) to create impactful landing pages.
• Social media content: Write and adapt copy for paid and organic social media posts, while creating visually appealing banners using templates.
• Email campaign assets: Craft persuasive email copy and adapt templates to design banners and supporting visuals.
• Digital asset creation: Utilize design tools (e.g., Canva and Figma) to put together campaign assets following brand guidelines.
• Website content updates: Publish and update website content, including customer stories and event highlights, to showcase brand impact and engagement.
• Content collaboration: Work closely with Designers, Content Managers and the wider marketing team to ensure all assets meet campaign objectives.
• Performance awareness: Support the team in tracking and understanding how content performs across channels, applying insights to optimize future assets.
• Campaign reporting: Assist in collecting, analysing, and presenting campaign performance data to identify trends and opportunities for improvement.

RequirementsTo be successful in the role you have a clear passion for digital marketing and eager to develop expertise in campaign execution and asset optimization. You are a self-starter, capable of grasping new concepts and tools efficiently. You have a big amount of curiosity and eagerness to learn, with a proactive approach to expanding skills across content creation, design, and campaign strategy. You are analytical and data driven.

• Experience in copywriting with the ability to simplify technical product information into clear, engaging, and customer-centric messaging aligned with the brand’s tone of voice.
• Understanding of key principles of effective landing page design, including clear messaging, strong CTAs, and conversion optimization techniques.
• Experience using email or landing page tools (e.g., Pardot, Salesforce Marketing Cloud, Instapage, WordPress).
• Familiarity with design tools like Canva or Figma, InDesign, or a strong willingness to learn (training will be provided).
• Familiarity with analytics platforms (e.g., Google Analytics) to track content performance and derive actionable insights.
• Basic knowledge of social media ad platforms (e.g., LinkedIn Ads, Google Ads, or Bing Ads).
• Fluency in English is required. Knowledge of other European languages is a plus.

Our hiring processWe are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn’t what you’re looking for, please explore the other opportunities listed on our career page: . No matter who you are, we hope you find an exciting path forward – hopefully with us!

Expected salary

Location

Canterbury

Job date

Fri, 24 Jan 2025 07:52:18 GMT

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