Digital Marketing and Product Coordinator in Live Nation Australasia Melbourne, Australia

Job Summary:

About us:

Live Nation is the world’s leading provider of live entertainment, promoting more than 40,000 shows annually for over 5,000 artists across 46 countries. Across Australia and New Zealand, we deliver the best all-round entertainment offering, with international headline concert tours, intimate boutique music events, family entertainment, comedy, festivals and much more.

We are seeking a dynamic Digital Marketing and Product Coordinator to lead the integration, maintenance, and optimization of our digital marketing tools and platforms. This role will also play a critical part in enhancing our VIP marketing initiatives, managing sponsorship campaigns, and ensuring the smooth execution of digital projects.

The role:

Digital Product Management:

• Lead the maintenance and optimization of Braze, including developing HTML for email templates and in-app messages.

• Act as a key liaison between departments to ensure efficient and effective digital project execution.

• Provide comprehensive technical support and troubleshooting for Braze-related issues.

• Design and implement custom reports and templates to support the broader LNE group’s objectives.

• Monitor, track, and manage usage metrics and overages to optimize platform performance.

VIP Marketing Strategy:

• Develop and implement strategic marketing plans tailored to VIP experiences, leveraging market insights and aligning with overall business objectives.

• Collaborate closely with the VIP Experience team to create and deliver personalized digital experiences for fans.

• Oversee the scheduling and distribution of VIP initiatives across various digital channels, including social media, email, website, and SMS.

Sponsorship Campaign Coordination:

• Partner with International Media Service teams (UK) to respond to campaign briefs, develop media plans, manage budgets, and execute audience targeting strategies.

• Utilize Customer Data & Experience Platforms to build, activate, and optimize audience segments based on detailed campaign research.

• Manage the scheduling of both paid and organic social media posts and coordinate website display implementations to ensure seamless campaign execution.

Skills and experience:

• Proven experience in digital product management and marketing.

• Strong technical skills, particularly in HTML and digital marketing platforms such as Braze.

• Excellent project management and cross-functional collaboration skills.

• Ability to analyse data and derive actionable insights to optimize marketing strategies.

• Experience in developing and executing strategic marketing plans, particularly for high-value VIP customers.

• Familiarity with international media services and sponsorship campaign management is a plus.

What do we offer?

• Ticket perks to our events

• Flexible working environment

• Health & wellbeing activities and programs, including free counselling

• Investment in your personal career development and training

• To be part of an innovative and exciting business!

Sound like the role for you? To apply, please click on the apply link and submit your resume and a cover letter telling us a little more about yourself!

Equal Opportunities: We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and Homelife. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

#LNAPAC #LI-KH3

About Us

Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.

We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world’s largest live event and ticketing company means you’ll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.

There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.