Communications Specialist in BROWNSVILLE, Texas

As an integral part of the Community Engagement and Communications team, the Communications Specialist provides leadership and support in communications, public relations, special projects, and media relations functions for Workforce Solutions Cameron. The Communications Specialist provides accurate, timely and professional communication to both internal and external audiences through a variety of media. This position influences the organizations public image, including: writing and editing for print and online publications; developing and managing content marketing, and day-to-day implementation of social media activity; photography, designing and writing marketing materials; and media relations.
Successful candidates will be able to demonstrate strategic thinking and develop purposeful marketing and communications plans, have strong writing, editing and video/digital skills, and be passionate about telling the agency’s story

• Help develop and administer communications and public relations initiatives that promote the organization’s programs, services, and events.
• Develop print and electronic materials including brochures/flyers, social media content, videos, web content, newsletter, news releases, etc. Work with agency personnel and employers to develop informational materials in print and electronic formats in preparation for hiring events and job fairs.
• Work with CEC Manager to create and implement a social media marketing strategy; manage social media pages, respond to feedback and questions, coordinate the editorial calendar, partner with other departments and programs to highlight their success stories.
• Actively monitor online reputation and social media performance.
• Develop, maintain standard operating procedures.
• Conduct media relations activities including news writing, interviews, media lists, news releases, pitching, inquiries, and tracking news. Serve as spokesperson on live TV.
• Implement campaigns around key programs and issues, including monitoring media cycles and updating media lists.
• Identify and effectively make use of public relations opportunities. Analyze and provide guidance on public relations/communications strategies, activities and results.
• Possess proficient skills in graphic design and videography. Assist with creative concepts and some technical development.
• Manage creation and selection of photography for print and electronic.
• Support, add value and adhere to the Community Engagement and Communications team’s goals, plan and best practices in all communications and marketing activities.
• Help other staff members to prepare for workshops, trainings, guest speaker engagements, and other events to ensure that all communications are accurate and consistent.
• Submit regular reports on progress towards goals.

Other duties as assigned.

• Build and maintain relationships with organizations in the community.
• Travel to attend meetings, training and other activities.

Able to react to change productively and handle other essential tasks as assigned

• BA / BS from an accredited university and 1 year of experience in communications and public relations or 3+ years of experience in communications and public relations
• Effective organizational skills, problem-solving skills and the ability to prioritize and manage multiple tasks successfully
• Exceptional oral and written communication skills and strong attention to detail
• Demonstrated proficiency with Microsoft Office Professional Suite, Adobe Creative Suite, and other digital communication and marketing tools
• Knowledge of principles and methods for developing social media strategy and executing tactics. Understanding the fundamentals of social media platforms.

Preferred:

• Bilingual (English/Spanish).
• Proficiency with Photoshop, Canva, and Adobe Premiere Pro

Certificates and Licenses Required:

A valid Texas motor vehicle operators license nd reliable means of transportation