Communications Director in WAUKESHA, Wisconsin

JOB REQUIREMENTS: Communications Director Wisconsin Institute of
Certified Public Accountants Waukesha, WI The Wisconsin Institute of
CPAs (WICPA) is the premier professional organization representing CPAs,
accounting, and business professionals. With more than 7,000 members,
WICPA is dedicated to serving, building, and advocating for a diverse
demographic of professional members. We are seeking an experienced
Communications Director responsible for planning, developing and
implementing the WICPA’s communication strategy and public relations
activities and overseeing the organization’s communication channels.
The Director ensures that communications activities promote, enhance and
protect the brand identity and reputation of the organization, the CPA
profession, and related industries and professional affiliates. The
Communications Director will create and implement a strategic
communications plan for the WICPA that supports the organization’s
mission and vision. Responsible for publications, media relations
(including social media), website featured news, activity in the
members-only online community, member communications and general
reputation management. The Director will report to the President & CEO
and be responsible for supporting all teams within the organization as
well as the board of directors. The Public Relations Manager will report
to the Communications Director. Responsibilities: Develops and
implements strategic communications plan to generate positive public
awareness of the WICPA and its members and to strengthen the CPA brand
identity across multiple platforms. Outlines goals, campaigns and
projects which includes defined audiences, success criteria, outreach
plan, an editorial calendar, story ideas and pitches. Identify key
target audiences, influencers and partners to drive general brand
awareness and engagement objectives and key organizational objectives.
Manages the production and content of WICPA printed and electronic
publications, including conference brochures, On Balance, the general
membership’s bi-monthly magazine; CPA2b, a semi-annual magazine
targeting college accounting students and educators; The Bottom Line,
annual catalog of continuing professional development courses and
relevant feature articles; and Thank You (marketing piece), an annual
publication designed to acknowledge member participation and voluntary
contributions. Writes and edits content. Sends thank you notes to
authors. Researches writers and members to maintain credibility of WICPA
communications. Oversees assigned digital communications. Participate in
editing and production tasks, including proofreading and review copy in
layout, checking for accuracy and confirming that all requested changes
have been made correctly, fact checking, writing captions, headlines,
subheads and pull quotes, copyediting and proofreading and consulting
with… For full info follow application link. MRA is an Equal
Opportunity/Affirmative Action Employer ***** APPLICATION
INSTRUCTIONS: Apply Online: ipc.us/t/715315102C0B4793