Category Manager Mass Market

Job title:

Category Manager Mass Market

Company

Haleon

Job description

Category Manager Mass Market BelgiumHello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Voltaren, Otrivine, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us.With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.About the role:The Category Manager will support sales, customer marketing managers and marketing with detailed business-, category- and market analysis by means of gathering internal and external data from a wide range of sources to drive commercial insight and category growth. This role reports to the Category & Customer Marketing Lead Benelux, part of Commercial Excellence, our sales brain.Key responsibilities:

• Scope will be the Oral Care Category and Health Category for Belgium Mass Market.
• Perform detailed analysis, follow up on commercial KPIs and comment on the commercial performance versus plan, overlooking external market information and other relevant information.
• Deliver world class strategic commercial solutions along the shopper journey by committing to unleash customers, shoppers, expert insights, and planning to achieve an optimal shelf presentation in store.
• Translate brand plans, retail knowledge, shopper & customer insights into commercial plans to drive sales.
• Analyze market data information and share within organization (dashboards, launch trackers).
• Define investment strategy across channels and customers in collaboration with sales.
• Evaluate key promotional effectiveness of activities and build on best practices & learnings.
• Ensure effective execution of promotional calendar together with Customer Marketing Manager.
• Sparring partner for key account manager and Net Revenue Manager for promotional effectiveness, G2N and shelf presentation
• Support in joint business planning / business partnerships
• Lead Category Management projects based on shopper insights and retail analyzes.
• Ensures right distribution and shelf presentation of Haleon product assortment on shelf.
• Finding new ways to drive category growth with key retailers.
• Follows international and local category trends and insights.
• Lead shopper research to collect relevant shopper insights.

Qualifications and skills:

• Relevant academic curriculum in business management, marketing, or any other relevant area.
• Fluent in English and Dutch or French (the 3 languages is a plus).
• Extensive experience with Nielsen.
• Category Management experience in a large, fast-paced environment.
• Strong analytical skills with focus on execution excellence.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Accommodation RequestsIf you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

Expected salary

Location

Zaventem, Vlaams Brabant

Job date

Wed, 12 Mar 2025 07:28:34 GMT

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