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CanvaGrowth Marketing Lead (South East Asia)featured2hFull-Time/Anywhere in the World

  • Contract
  • Anywhere
  • Posted 11 hours ago

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Job Description
Join the team redefining how the world experiences design.
Thanks for stopping by. We know job hunting can be a little time consuming and you’re probably keen to find out what’s on offer, so we’ll get straight to the point.

Where and how you can work
Our flagship campus is in Sydney, Australia, but with many of our Canvanauts calling the Philippines home, our office in Manila is a buzzing place. Whether your role needs you in the office, at home or a bit of both, we’ve created an environment that truly empowers you to thrive.

What you’d be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that’s all part of the fun. So this will give you the flavour of the type of things you’ll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:
  • Developing and ownership of country growth strategies (MAU & revenue) plans for Indonesia and Philippines
  • Collaborating with data science teams to establish and evolve targets in line with new business needs
  • Working with PMM and Research to uncover local insights to inform creative strategies across the region
  • Creating bespoke messaging platforms and assets, rooted in local insights to drive local relevance and expedite growth across the region
  • Working in partnership with internal performance channel specialists to optimise mid & lower funnel campaigns to deliver against user growth & revenue targets
  • Exploring new routes to market to drive growth through experimentation (e.g. Partnerships, Events, Lifecycle Marketing)
  • Coaching a small team of talented local marketers in our priority markets
  • Partnering with cross functional leadership team to ensure connectivity between Performance Marketing and other Marketing disciplines (Owned Social, Community & Brand)
  • Owning performance reporting across all markets to ensure we are on track to meet our Crazy Big Goals, and identifying solutions & support requirements to address if not

You’re probably a match if
  • You have 8 years+ experience of managing Growth Marketing in SEA (ideally at both a market and regional level)
  • You are goal oriented and can motivate a team to do whatever it takes to meet targets
  • You are naturally analytical and get a buzz from uncovering emerging trends from different data sources
  • You have creative ideas & creative development experience (in particular, working with agencies)
  • You are a self starter and can build processes from scratch but follow a playbook when you need to

About the team
Marketing’s mission at Canva is for Canva to become “the most loved brand in the world”. Canva’s International Marketing Group is a diverse and distributed group of marketers who take this mission forward to drive user growth, brand awareness, and affinity in our priority international markets.
As part of the International Marketing Group, our SEA Marketing team for driving market-specific growth goals and comprehensive market strategies across SEA across a variety of functions – performance marketing, brand, events, partnerships, social, community engagement and other growth channels.

What’s in it for you?
Achieving our crazy big goals motivates us to work hard – and we do – but you’ll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here’s a taste of what’s on offer:
  • Equity packages – we want our success to be yours too
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
Check out lifeatcanva.com for more info.

Other stuff to know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above – we still want to hear from you!

Please note that interviews are conducted virtually.

Apply for this position
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