Brand Manager – Tools in Whitehorse, Australia

Brand Manager – Tools

Make A Difference for Those Who Make the World™

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make the World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including STANLEY®, BLACK+DECKER®, WOLF-Garten® and SIDCHROME®.

The Job:

As a Brand Manager – Tools, you will be part of our Marketing – Brand, Communications & Training Team working to develop and implement brand and communication strategies that resonate with our end users and customers across the ANZ region. You will maximize our brand assets, increase brand awareness, recognition, and drive market share growth.

Your duties will include:

• Developing a local Brand Plan, calendar, and budget for ANZ that aligns with global brand strategy and local commercial strategy and objectives. This includes NPI and Category Campaigns, Global Brand Campaigns, Major Promotions, ANZ region Brand Activity, and Communications Plans for Major Channel Sales Activations.

• Maintaining brand budget for relevant brands, raising purchase orders, and ensuring monthly reconciliation and accurate forecasting.

• Adapting and localizing global brand campaigns and assets, and creating local brand assets in-line with global brand guidelines for ANZ requirements.

• Overseeing the launch and communication of new products (NPI), ensuring Brand/Category Pages and Banners are live on schedule, and providing NPI brand assets and information for the Training Manager.

• Developing and executing consumer promotions and local brand initiatives such as sponsorships, promotions, PR opportunities, and brand events.

• Developing annual organic social media and eDM plan and assets, working closely with product and trade marketing team to promote NPI and key selling periods.

• Developing local Brand merchandise assets such as pull-ups, flags, marquees, caps, T-shirts, etc., for sales team and events when required.

• Leading brand and end-user communication requirements for product, marketing, and sales-led projects.

• Working closely with the Trade Marketing team to promote and communicate major sales activations.

• Measuring and reporting performance and ROI of brand campaigns and providing recommendations.

• Analyzing consumer insights, industry trends, and market research to provide recommendations.

• Holding brand WIPs with key stakeholders on a regular basis to ensure alignment on brand and comms activity.

• Collaborating with Sales, Trade, and other stakeholders to present plans and concepts to key retail partners and dealers.

• Overseeing brand websites and ensuring the accuracy of information and images, as well as the relevance of promotional information and brand pages.

• Training and developing Assistant Brand Managers/Graduate Brand Assistants

The Person: You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it.

You Will:

• Have at least 5 years’ experience in a similar role

• Strong Understanding of our market and products and how we can reinforce the brand strategies to increase market share, aided and unaided brand recognition

• Have previous experience within our industry or similar

• Be a strategic thinker with the ability to drive business forward while managing immediate priorities.

• Have creative presentation and communication skills.

• Possess commercial acumen to design commercially savvy promotions and plans.

• Be action-oriented with strong leadership skills to motivate others.

• Have effective communication skills to inspire and enthuse internally and externally.

• Build strong relationships to foster collaboration across all relevant departments.

• Be commercially and analytically minded with marketing/market/customer understanding and experience.

• Be organized and structured to prioritize and deliver in a fast-paced, dynamic environment.

• Be proficient in Word, Excel, and PowerPoint with an understanding of the wider evolving digital environment.

• Have Previous experience managing or mentoring other employees in a marketing function

• Cross country experience, ideally in the UK.

• Experience with B2B end user programs

• Cross brand experience, including heavy knowledge with a number of our leading brands or experience in brand management from a similar set of consumer brands.

• Experience driving traffic and building sales on E-Commerce Platforms

The Details:

• Discounts on Stanley Black & Decker tools and other partner programs

• Additional leave: Annual Mental Health and Wellbeing Day

• Access to LinkedIn Learning

And More:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera®, and online university.

• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.

• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status, or any other protected characteristic.

#LI-DNI

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn’t stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks

You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.