Brand Campaigns Lead

Brand Campaigns Lead (240009U9)

Primary Location

: IRELAND

Other Locations

: UNITED KINGDOM-BELFAST-BELFAST, IRELAND-DUBLIN-AXA IRELAND HEAD OFFICE, UNITED KINGDOM-CO LONDONDERRY-DERRY

Organization

: AXA Ireland

Contract Type

: Regular

Shift

: Day Job

Schedule

: Full-time 

Description

AXA Ireland is recruiting for a new role as Brand Campaigns Lead.

As a Brand Lead for AXA Insurance Ireland, you will have the unique opportunity to shape the brand presence in the local market. This role requires a strategic and creative thinker who can develop and implement effective brand strategies that drive brand equity and differentiate AXA from its competitors.

The successful candidate will be responsible for leading the development of local brand campaigns that resonate with Irish customers and align with AXA’s global brand messaging. With a focus on customer engagement, the Brand Lead will work closely with cross-functional teams to ensure that all brand activities are integrated and aligned with overall business objectives. This is an exciting opportunity to make a significant impact on AXA’s brand presence in Ireland and help drive the company’s success in the market.

At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You’ll work at least 40% of your week away from home, moving to the majority of your working week from September 2025. Away from home means either attendance at one of our office locations, visiting clients or attending industry events.

What you’ll be doing:

• Responsible for adapting and localising global brand campaigns for the Irish market.
• Develop local brand campaigns tailored to our AXA Ireland customers.
• Formulate and implement brand strategies aligned with business objectives.
• Collaborate with cross-functional teams for integrated brand management.
• Analyse brand performance and optimise future strategies using data-driven insights.
• Ensure brand compliance, manage budgets, and engage with stakeholders.

Qualifications

• 5 years’ experience in development and delivery of effective social media strategy and sponsorship activities, preferably in the insurance or financial services industry.
• A third level or post graduate qualification in Marketing or Digital Marketing is essential.
• Working knowledge & understanding of digital marketing, social media platforms, and analytics tools, exposure to working with Khoros and Talkwalker tools (or similar) for social media management and analytics would benefit.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal & external stakeholders.
• Creative mindset with the ability to develop engaging content and marketing campaigns.
• Effective project management skills and ability to work effectively in a fast-paced environment.

As a precondition of employment for this role, you must be eligible and authorized to work in Ireland and/or the United Kingdom.

This recruitment campaign will be used to support permanent, temporary and/or extension for any upcoming similar positions.

About AXA Would you like to wake up every day driven and inspired by our noble mission and to work together as one global team to empower people to live a better life? Here at AXA we strive to lead the transformation of our industry. We are looking for talented individuals who come from varied backgrounds, think differently and want to be part of this exciting transformation by challenging the status quo so we can push AXA – a leading global brand and one of the most innovative companies in our industry – onto even greater things.

In a fast-evolving world and with a presence in 64 countries, our 166,000 employees and exclusive distributors anticipate change to offer services and solutions tailored to the current and future needs of our 103 million customers.

Proud to be part of the AXA Group, at AXA Ireland our values are at the heart of everything we do. We work together as One AXA, embracing our differences to make our teams great. We believe integrity, courage and our customer-first approach is what makes us a great place to work. AXA is an equal opportunities employer and welcomes applications from across all communities.

What We Offer One of the best things about joining AXA is our rewards package. At AXA Ireland, we’re appreciative of the people who work for us and our rewards package reflects that. You can expect to receive: 

• Competitive salary with annual review
• Annual company & performance-based bonus
• Contributory pension scheme (up to 10% employer contributions)
• Life Assurance
• Generous annual leave plus Bank Holidays
• AXA employee discounts
• Education support and plenty of learning opportunities.

To apply, click on the ‘apply for this job’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. 

If you require any adjustments to assist you in your recruitment journey, please let us know.

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