B2B Marketing Executive

Job title:

B2B Marketing Executive

Company

Carwow

Job description

THE CARWOW GROUPCarwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe – over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.WHY JOIN US?We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!ABOUT THE ROLEWe’re seeking a talented and driven B2B Marketing Executive to join our team. Connecting buyers and sellers is what we do. We work with 6,000+ dealers, manufacturers and leasing partners internationally, helping them to reach more people who are looking to change their cars. Daily online auctions, new and used car sales, brand building, marketing and advertising, data driven tools; we offer it all.Late last year, we unveiled a game-changing global rebrand, repositioning the role of Carwow in the industry. Earlier this year, we acquired AutoExpress, evo, driving electric and carbuyer; meaning we’re now home to a portfolio of personality-rich traffic driving brands with authority and expertise. You’ll play a major role in communicating all the exciting opportunities these developments will deliver to our B2B audience to drive the acquisition of new partners and increase revenue per existing partner. The ideal candidate will play a pivotal role in devising and implementing strategies that elevate Carwow’s brand fame, grow partner engagement, and foster lasting partnerships.You’ll help to develop and support initiatives that attract new business and strengthen existing relationships, including activity across the full marketing mix. This is a varied role which involves both online and offline marketing activities.WHAT YOU’LL DO

• Work with the marketing team to develop and execute B2B marketing strategies & campaigns that increase dealership sign-ups and enhance brand awareness
• Collaborate with cross-functional teams to create compelling marketing collateral, and campaigns tailored to the target audience
• Brief and liaise with channel owners to optimise performance, including email marketing, social media, PR and online advertising, to reach and engage B2B audiences effectively
• Execute events and webinars to position Carwow as industry thought leaders and provide opportunities to connect with potential and existing retailer and manufacturer partners
• Analyse campaign performance metrics and leverage data insights to report on then refine and improve marketing initiatives
• Coordinate team activities and offsite events

WHAT YOU’LL NEED

• Exceptional communication and presentation skills
• Proficiency in digital marketing tools and platforms
• Analytical mindset with the ability to interpret data and derive actionable insights
• Creative thinking and problem-solving skills
• Experience of using a CRM system and marketing automation tools such as Salesforce
• Ability to work on their own and as part of a team
• Strong organisational and time management skills

• Experience of working in marketing, ideally in a B2B environment
• Apprenticeship, undergraduate or postgraduate qualification in marketing, business or relevant fields

WHAT’S IN IT FOR YOU

• Hybrid working
• Competitive salary to fund that dream holiday to Bali.
• Share options – when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind.
• Monthly coaching sessions with Spill – our mental wellbeing partner.
• Enhanced holiday package, plus bank holidays:

• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house – because moving’s hard enough without work!
• On your third year anniversary, you get 30 days of annual leave per year.
• On your tenth year anniversary, you get 35 days of annual leave per year.
• Option to buy 3 extra days of holiday per year.
• Work from abroad for a month (due to popular demand, this offer excludes the moon).
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies.
• The latest tech (Macbook or Surface) to power your gif-sending talents.
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about.
• A generous learning and development budget to help you master your craft.
• Regular social events:, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for.
• Refer a friend, get paid. Repeat for infinite money.
• Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch.

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.

Expected salary

£35000 – 40000 per year

Location

London

Job date

Tue, 30 Jul 2024 22:18:21 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (jobsnear.net) you saw this job posting.