Analytics Director in Sydney, Australia

Company description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients’ business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential.

We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values.

Mental health & wellbeing is something we consider a priority — it’s championed by our own people internally and is a regular conversation.

We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.

Overview

ABOUT ADOBE.PUB

In March 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure, and culture of one of the best international agencies.

The APAC team, which has members spread across Australia, Korea, Singapore & India, covers all APAC activity, from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe’s business success.

The transformation you will experience:

REPORTING TO: APAC Client Lead

The APAC Analytics Director will be central in driving analytic insights and strategic thinking for the Adobe.pub account. They will be the key contact for the client on media strategy/performance and will provide recommendations for both direct response and awareness/consideration campaigns. This position will be responsible for ensuring that data and continuous test and learn approaches are implemented and utilised to drive client’s media objectives. This position requires strategic and tactical thinking with an eye for numbers, intellectual curiosity, proficiency at problem solving, and an in-depth understanding of digital media and technology. The candidate must have a proven track record of data-rich analyses, be a team player, and be responsible in a client service environment.

Your scope will include:

• Utilise data to drive media performance by informing media plans and optimization strategies. Implement a data driven media planning and optimization infrastructure

• Utilize all relevant data and technology to drive test & learn agenda in order to improve performance of both conversion driving and awareness/consideration initiatives

• Uses analysis to identify the key touch points/factors that drive business decision making, and make recommendations that will drive media strategy, creative and site optimization

• Recommend and drive implementation and utilize a multi-touchpoint attribution models as required

• Uses knowledge of advertising and digital media to deliver client-specific analyses including: campaign performance projections and analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research

• Performs ongoing analysis to ensure the timely adjustment/optimization of campaigns to maximize performance

• Identify key measures, approaches and methodologies to track digital and offline marketing campaign success against clients’ business objectives – develop test design including hypothesis development, cell design and sample size calculation as required

• Design and manage measurement systems for data capture and reporting

• Build a body of knowledge on media, technology and strategy performance with the objective of informing future media decisions on schedules, budgets, partners and strategies

• Identification, assessment, and managing implementation of data sources and tracking solutions

• Identification, assessment, and managing implementation of technologies relevant to client’s business

• Acts as primary day-to-day contact on measurement system project development and execution; facilitates communication and defines roles and responsibilities amongst all parties including internal, client, and third-parties.

What type of person will be successful in this role

• Preferably 8 years of experience in performing analytics in a marketing sciences capacity at a media agency.

• Experience with B2C and/or B2B digital campaign measurement and optimisation.

• Strong ability to tell a story with data in a rigorous and compelling, yet simple and direct manner.

• Ability to become a trusted advisor to clients and colleagues.

• Knowledge of syndicated media research & systems (e.g., Nielsen, comScore, GWI).

• Experience with linear and digital performance measurement data (e.g., ad servers, DSPs, search engines, web analytics, etc.).

• Experience in the analysis of large data sets to identify insightful relationships (data mining).

• Strong analytical skills with an understanding of statistical techniques: hypothesis development, designing tests/experiments, analysing data, drawing conclusions, and developing actionable recommendations.

• Experience with statistical analysis software products, research design, and a track record of implementing data and analytics-driven solutions that impacted the bottom line.

• Knowledge of visual techniques for data analysis and presentation development.

• Exposure to cross-channel measurement and attribution.

• Strong data science and analytics platform skills such as PowerBI, Tableau, Datorama, Python, Alteryx, etc.

• Knowledge of statistical software packages (e.g., SPSS, SAS).

• Mandatory experience with Adobe Analytics.

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com .

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.

• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — “working your way with us.”

• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.

• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.

• A culture of open feedback and support to reach your goals through our Career Conversations program.

• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.

• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.

• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.

• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.

• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.

• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/

• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn’t be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com ; your personal information will be kept confidential.

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