Advertising Associate – Performance Marketing (Hybrid)

Job title:

Advertising Associate – Performance Marketing (Hybrid)

Company

Web Summit

Job description

About us:How did Web Summit become, in the words of Forbes, “the best tech conference on the planet”? Meaningful connections. Our tech events are unmissable because we make it easier for the right people to meet and connect. Everyone at Web Summit works towards this goal.And we’re just getting started.We’re always looking to build on the impact we have already made at Web Summit. In the coming years we’ll take Web Summit to new markets, promoting global connectivity, highlighting important issues and connecting global leaders – all while making a positive impact on the environment and communities we encounter.To build a better company, we have to better ourselves. We do that by finding the most ambitious people to work with us.About the team:At Web Summit, the Advertising Team is central to our growth. We craft innovative and creative advertising campaigns across multiple platforms, reaching and inspiring potential Web Summit attendees globally. Collaborating closely with Web Summit’s insights team, we’ve built a new and unique approach to advertising. This approach has allowed Web Summit’s events to grow from 400 attendees in 2010 to 130,000+ attendees across 4 continents in 2023.What you’ll achieve at Web Summit:

• You’ll drive growth by advertising across our various marketing channels, with a key focus on Google Ads.
• You’ll drive campaigns from planning to execution and beyond in order to meet key performance indicators.
• You’ll analyse data, allocate budgets, produce reports and optimise campaigns accordingly to improve return on investment.
• You’ll collaborate with the Data Science team to create and implement new and disruptive solutions to advertising.
• You’ll optimise marketing budgets to maximise CPA and efficiently scale new customers.
• You’ll collaborate with the Insights and Content Marketing teams, integrating campaign strategies to deliver consistent messaging to our customers across the globe.
• You’ll also collaborate with the Startups, Partnerships, Investors, Media and Production teams to plan and implement campaign strategies for each attendee type.
• You’ll discover the importance of A/B testing and learn how it influences the decisions made by the entire team
• You’ll be listened to. No matter how crazy your ideas seem, we are willing to hear your thoughts!

Who you are:

• You have a strong interest in digital marketing, advertising and content marketing, but you’re not just an advertiser – you’re a creative individual in general.
• You’re naturally curious and want to experiment with new and creative ideas.
• You’re data driven and enjoy working with numbers and spreadsheets.
• You’re inspired by technology and innovation.
• You can spot trends and keep up-to-date with the latest ideas in tech and marketing.

Skills and abilities we’re looking for:

• Bachelor’s or master’s degree, or relevant experience.
• Proven advertising experience across Google Ads, Meta Business Manager, and LinkedIn Advertising. Show us what you’ve done already!
• Data driven background with experience in Data Studio or similar.
• A motivated strategic thinker who appreciates a high degree of autonomy and responsibility, but works really well in a team.
• A desire to be part of a fast and varied business environment where flexibility is a must and direction can change very quickly.
• A passion and curiosity for the world of technology, as well as for digital and social media marketing.
• Photo and video editing skills are a bonus, customer relationship experience and fluency in other languages is an advantage.

Benefits and perks:– Hybrid-working model open to all employees.– Fully subsidised healthcare, dental, employee assistance programme (EAP) and more.– Pension contribution up to 6%(Irish based only)– A dedicated in-house L&D department, with access to workshops, online learning and resources to help you excel in your career development.– Company laptop, generous annual leave and flexible working arrangements.– Our very own Tramway Team, which drives community and morale-boosting events for employees to participate in.– Annual company get-togethers, charity days, and monthly wellbeing talks.– Wellness subsidy issued to all employees of €1000 per yearAt Web Summit, we embrace diversity and inclusion. We want talent from all walks of life to help us on our journey to digitise the conference sector. Hiring decisions are made purely on experience, skills and the needs of the business.

Expected salary

Location

Dublin

Job date

Wed, 04 Dec 2024 03:06:19 GMT

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