Ad Operations Manager at GOBankingRates

Ad Operations Manager

Remote

GOBankingRates.comis a personal finance news and features website dedicated to helping visitorsLive Richer

From tips on saving money to investing for retirement or finding a good interest rate, GOBankingRates helps turn financial goals into milestones and money dreams into realities. Its content is regularly featured on top-tier media outlets, including MSN, Yahoo!, FOX Business, CNBC, Business Insider,USAToday and dozens of others. GOBankingRates specializes in connecting consumers with the financial institutions and products that best match their needs

Whats Interesting About This Role?
The Ad Operations Manager is responsible for overseeing the daily operations of ad server management, team leadership, and campaign execution. This role requires a strategic thinker with extensive experience in ad server platforms, a strong technical background, and the ability to lead and mentor a team of ad operations professionals.The ideal candidate will excel in optimizing performance, ensuring campaign success,and continuously improving operational processes.

How Will You Make an Impact?

• Oversee daily operations related to the implementation, optimization, and migration of ad servers. Manage server setups across various platforms, which could include but not limited to Google Ad Manager, Operative, and Basis, ensuring minimal disruption to ongoing campaigns. Collaborate with technical teams to address and resolve any issues during server migration.
• Lead and mentor the Ad Operations team, providing hands-on training in ad trafficking, campaign management, and performance reporting. Conduct regular check-ins with the team to ensure alignment with campaign goals and foster a collaborative work environment that encourages continuous learning and professional growth.
• Manage the end-to-end process of ad campaigns, from order management to post-campaign analysis. Ensure campaigns are launched on time, meet clientexpectations for performance and delivery, and adhere to industry best practices.
• Monitor and analyze campaign performance data daily, identifying trends and areas for improvement. Implement strategies to optimize ROI, address delivery issues, and ensure campaigns achieve desired outcomes.
• Work closely with the Ad Operations Technical Lead to conduct thorough testing of ad creatives, ad logic, and ad placements, ensuring they meet client KPIs, achieve revenue goals, and optimize performance across all campaigns.
• Continuously evaluate and refine operational processes to enhance efficiency and better adhere to industry standards. Document processes for future reference andtraining purposes, ensuring consistency and knowledge sharing across the team.

What Will You Bring to Us?

• Minimum of 5-7 years of hands-on experience with various ad servers, includingGoogle Ad Manager, Operative, and Basis, with proven experience in servermigration.
• Bachelors degree in advertising, Marketing, or a related field.
• Demonstrated ability to lead, mentor, and train a team, with a focus on career development and fostering a collaborative environment.
• Strong analytical skills with a deep understanding of campaign managementtools, A/B testing, performance reporting, and ad trafficking.
• Proactive approach to identifying and resolving technical issues, ensuringminimal disruption to campaign execution.
• Ability to communicate complex technical issues in a clear, concise manner toboth technical and non-technical stakeholders.
• Strong organizational skills with the ability to manage multiple projectssimultaneously.
• Experience with process improvement methodologies is a plus.

The salary range for this role is $115,000 – $125,000 per year. Pay offered may varybased on a number of factors including but not limited to job-related knowledge, skills,experience, and location.

Benefits

• Competitive salary with excellent growth opportunity; we pride ourselves in having a team that exudes leadership, high initiative, creativity and passion.
• Awesome medical, dental and vision plans with heavy employer contribution
• Paid maternity leave and paternity leave programs
• Paid vacation, sick days and holidays
• Company funding for outside classes and conferences to help you improve your skills
• Contribution to student loan debt payments after the first year of employment
• 401(k) — employees can start contributing immediately. After the first year, GOBankingRates matches your contribution up to 4% of your salary

A note about our new norm: The world has changed and we know its important to adapt and to do our part to do what’s best for our team. Our number one priority is to have our team feel safe, balanced and connected. Were committed to providing our teams with the best resources and tools to navigate this new virtual world that were living in. We’ve also reinvented the ways in which we recognize, celebrate, and engage with each other to keep our culture strong!

Heres a peek into our world at GOBankingRates –

• Our teams are working remotely 100% for the foreseeable future. Were in the digital media space, so were mobile and flexible!
  • *Option to work from an office (if you need to get away!)
• Tools & resources are available to keep our team connected across North America. (JIRA, Trello, Slack, Zoom and so much more!)
• To keep our community engaged and connected, virtual team building events are held weekly and monthly.
• For wellness and balance, weekly virtual fitness classes such as yoga are available.
• To care for the local communities that were a part of across the U.S our team members host socially distanced philanthropic events every quarter.
• And most importantly, weve committed to consistent and transparent communication to help us all stay informed, engaged and to keep us on our path to success and #greatness.

We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.