Senior Brand & Communications Manager in Melbourne, Australia

The Role:

With a focus on continued growth for InLife there is a need for someone to join the Communications & Engagement team to help drive lead generation and new client conversion. A digital-native at heart, this role will be an integral part in shaping InLife’s next chapter.

Having recently launched a number of Local Offices (LOs) in 2024, we are now looking at how we drive the growth for them at a local level, while also ensuring we grow brand awareness of InLife across Victoria at the same time. Key to success for this role will be working with the Head of Communications & Engagement to plan, create and deliver on various integrated marketing strategies for lead generation and business development.

A hands-on role, it is ideally suited to someone with previous experience in the disability or healthcare sectors from a start-up or scale-up background. It will be dynamic and changing on a day to day basis, so it will require a flexible and ‘can-do’ thinker.

About InLife:

We’re a rapidly scaling, not-for-profit disability support provider that believes in positively transforming the lives of people with disability. In doing so, we aim to create the highest quality agency we can, ideally reshaping the sector as a whole.

This means we often do things differently. Since we began in 2015, we’ve made it our mission to examine every part of what a support provider does – from how we structure our teams, to how we recruit and roster, to how we ensure the highest quality support, to how technology acts as an enabler for all that we do.

Our clients tell us they notice this difference, and for many it’s had a profound impact on their lives. Supporting more than 300 clients across metropolitan and regional Victoria and only continuing to grow, we want the people who join us to also believe disability support should enable a life of independence and dignity.

Key Accountabilities

Brand strategy

& management

• Work with the Head of C&E to further develop the InLife brand strategy, ensuring it has meaning and applicability for the whole of organisation

• Utilise the existing InLife assets in-market to create a cohesive brand experience exists across multiple channels (digital, print, social media, etc.) for the InLife brand

• Develop clear, compelling, and differentiated messaging and positioning that resonate with our target audiences, aligning them with the company’s overarching vision/purpose

• Conduct research to deeply understand client/potential client needs, industry trends, and competitive landscapes, using insights to inform product/service and marketing strategies

Campaign strategy

& execution

• Plan, execute, and optimise integrated marketing campaigns across multiple channels, including web, social media, and email, that promote InLife and our products/services, driving lead generation, aid conversions, and assist brand loyalty

• Monitor and analyse the performance of marketing campaigns, tracking key metrics and ROI to provide insights and recommendations to enhance future initiatives

• Own and drive InLife’s approach to digital marketing across all channels. You will work with the Head of C&E to outline the ideal approach and budget spend for campaigns and ongoing BAU campaign activity

Brand experience

• Working with the Head of C&E and wider InLife teams, look to better define and articulate the ideal brand experience for InLife clients and assistants across their journey with us

• Ensure the Community Engagement Specialist has the necessary tools and support they require in delivering the InLife brand experience for our community events – both internal and external events

Content creation

• Being a scale-up organisation, the majority of our content is created inhouse, meaning your day-to-day role will require you to develop/create content for your key accountability areas listed in this job description (i.e. Brand strategy & management; Campaign strategy & execution; Brand experience).

• You will also be required to work with the wider Comms & Engagement team members to assist in developing communication materials. This may see the need for initial content creation, planning the required communications materials/timings, and overseeing creation/delivery of it

What we’re looking for in a candidate

• Enthusiasm and passion for people with disabilities to be supported to live their best life

• A strategic marketer with 6+ years of experience in leading campaign development and execution, ideally for B2B/C organisations at a scale-up stage (disability or healthcare experience is preferable, but not a must have)

• Proficiency in email marketing and database & contact management platforms, including development of best practice and driving ongoing improvements (ideally having experience in/using Salesforce)

• Exceptional content creation and copywriting skills, with a keen eye for detail and the ability to convey complex ideas clearly and effectively

• Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines

• Analytical mindset with experience in using data to drive marketing decisions and optimise campaign performance

• Excellent communication and stakeholder management skills, with the ability to influence and collaborate with senior executives and partners

As part of our recruitment process, certain checks will be undertaken with your permission, including an NDIS Worker Screening Check that you must have before you can start work

Benefits

• Generous salary and benefits, with salary packaging available

• Highly flexible working model

• Positive and fun team

At InLife, diversity and inclusion is part of our DNA. We celebrate the amazing differences we all bring to our work and we actively ensure that everyone feels safe and supported in our workplaces.

We welcome and encourage applications from everyone and our hiring decisions will never be based on things such as your gender identity, disability, age, religion, ethnicity, sexual orientation or cultural background – because they simply aren’t relevant to doing an awesome job (and you are protected from this kind of discrimination under Australian law)