Meta
Job title:
Consumer Product Marketing Manager
Company
Meta
Job description
We are looking for a product marketer to play a critical role in shaping WhatsApp’s consumer experience. This person will play a significant role in leading and envisioning the future of the WhatsApp product experience and develop breakthrough marketing initiatives that drive consumer awareness, engagement, and retention aligned to our product.Consumer Product Marketing Manager ResponsibilitiesWork with Marketing Insights and Data Science to generate actionable quantitative, qualitative, and competitive insights to inform strategyBuild product positioning, clear narratives, and drive influence across the WhatsApp product to ensure we’re delivering consumer value and driving understandingDrive go-to-market strategy working closely with cross-functional teams to determine effective launch plans and communicationsPartner with brand and integrated marketing on outbound marketing and advertising strategies, develop programs to drive consumer awareness, adoption and long term engagementUnderstand the WhatsApp Consumer and their connection with the product to drive meaningful new product/feature adoption and greater engagement.Minimum Qualifications7+ years of experience in product marketing and/or marketing, product management, or business experienceBachelor’s Degree in Business, Marketing or Economic discipline or equivalent product marketing experienceExperience launching and scaling consumer products or servicesExperience working closely with product and design teams in the product development processProject management experience working with a variety of internal teams and stakeholders to understand and solve problemsA passion for WhatsApp and its mission to connect the world privatelyPreferred QualificationsExperience developing and driving analytically rigorous full funnel marketing campaignsInternational experience and knowledge of diverse social and business landscapesExperience working on complicated issues such as data sharing within matrixed organizationsUnderstanding of consumer mobile app and technology landscapeAbout MetaMeta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.Equal Employment Opportunity and Affirmative ActionMeta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to .Apply for this jobTake the first step toward a rewarding career at Meta.APPLY NOWFind your roleExplore jobs that match your skills and experience. Search by technology, team or location to find an opening that’s right for you.CareersFollow usCareer programsTeamsWorking at MetaMy accountAbout usEqual Employment Opportunity and Affirmative ActionMeta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to
Expected salary
Location
London
Job date
Sat, 01 Feb 2025 07:22:54 GMT
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