Communications Fractional Support Consultant

The Communications Fractional Support Consultant will support the Director of Communications with a range of communications needs, ensuring the organization’s internal and external communications are aligned with its strategic goals. This role involves content creation to deliver high-quality, timely, and impactful communications.

Scope of Work

Deliverables:

• Develop and publish high-quality, engaging content across digital platforms, including newsletters, websites, blogs, and social media, ensuring alignment with brand messaging and organizational goals.
• Develop, edit, and curate content in the form of social media posts, blogs, email campaigns, and website content as assigned.
• Implement upgrades in Campaign Monitor by:
• Develop up to 3 email welcome series using Campaign Monitor, tailored to specific audiences and personas.
• Review integration between Campaign Monitor and Salesforce. Collaborate with internal teams to ensure integration is updating correctly and data is captured accurately in both platforms.
• Create up to 3 additional email templates in Campaign Monitor, including template for weekly Member Bulletin.
• Update all forms in Campaign Monitor to include refreshed design and data collection.
• Send email campaigns by building emails with approved content, gaining approvals, and sending to approved audiences.
• Additional work as needed for the duration of the project.
• Develop story bank of content for February, March, and April monthly organizational newsletters.
• Enable NetHope to efficiently use Canva for design projects by:
• Develop Standard Operating Procedures.
• Develop clear, accessible set of SOPs for all staff to follow when using Canva for different types of communications (social media posts, newsletters, email headers reports, presentations, etc.)
• Include training instructions on using Canva throughout the organization, file management, version control, and how to integrate branding elements consistently.
• Approval workflows
• Brand Guidelines and Canva Template Creation:
• Assess current design needs.
• Review existing brand guidelines.
• Update brand kit in Canva.
• Create a set of customizable, easy-to-use branded templates for common documents organized by content type (as approved by Communications Director)
• Ensure templates are user-friendly for staff with varying levels of design experience.
• Add examples of past content in Canva
• Add library of approved photos for use in Canva
• Offer training and guidance on best practices for design, content creation, and consistency.
• Provide comprehensive event communication support for the NetHope Global Summit, including:
• Launch the 2025 NetHope Global Summit website, updating event website content and visual elements and refresh design in alignment with 2025 look and feel.
• Compile list of all required assets and specifications for 2025 website, Attendee Hub and App.
• Support the Director of Communications in securing in-kind media sponsors.
• Identify potential in-kind media sponsors and contacts for outreach.
• Develop outreach materials and benefits.
• Create draft agreement.
• Craft engaging content and develop promotional campaign February-June 2025 inclusive of email and social media content.
• Develop social media advertising strategy.
• Identify paid marketing opportunities to increase in-person ticket sales.
• Support the Director of Communications in developing additional marketing and communications strategy.
• Update NetHope website content regularly, including blogs, resources, and program materials, ensuring relevance and alignment with audience needs.
• Weekly progress reports and handover transition documentation will be required.
• Participate in regular communication meetings and team communication via Slack and other mediums.

Qualifications:

• Strong writing, editing, design, and content creation skills.
• Proficiency in digital tools such as Campaign Monitor, Canva, Slack, WordPress, and social media platforms.
• Experience in project management and meeting deadlines.
• Familiarity with communications analytics and reporting tools.
• Ability to work independently while collaborating with diverse teams.
• Availability to work during Eastern Time Zone hours.

Project Timeline:

• This is a remote, contractor position with an expected workload of 20 hours per week from February 17 – April 18, 2025. Some additional hours of preparation should be anticipated at the end of the contract in April 2025 to transition portfolio to staff.

Selection Criteria:

• Strong writing, editing, design, and content creation skills.
• Proficiency in digital tools such as Campaign Monitor, Canva, Slack, WordPress, and social media platforms.
• Experience in project management and meeting deadlines.
• Familiarity with communications analytics and reporting tools.
• Ability to work independently while collaborating with diverse teams.
• Availability to work during Eastern Time Zone hours.

Selection Timeline:

• January 20-31, 2025

General Conditions:

• NetHope is a virtual organization, so our team, our Members, and our Partners are located around the world. Due to the global nature of the organization, meetings may thus be required at any time of the day to meet with our stakeholders in varying time zones.
• As a global organization, we welcome qualified consultant with diverse backgrounds from locations around the Globe.
• The work will be performed in a 100% remote and virtual.
• All contractors must pass an OFAC screening.