Media Buyer in Washington, District Of Columbia

Description

At ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.

Job Summary

ICF is seeking a skilled Media Buyer to join our team. You will be responsible for identifying, negotiating, and purchasing advertising space across various media platforms to meet the organization’s or clients’ marketing objectives. This role requires a keen understanding of media trends, audience targeting, and cost-effectiveness to maximize return on investment (ROI). The Media Buyer works closely with the creative and marketing teams to ensure campaigns align with strategic goals.

Location

Hybrid- Fairfax, VA. Must be willing to go onsite in the office.

Key Responsibilities

• Responsible for planning, negotiating and purchasing advertising space for the campaign across multiple platforms to reach target audiences in a cost-effective manner.

• Execute the campaign’s paid media strategy which will require them to work with platforms such as: Google, Meta, Snap, Roblox and be proficient in Out-of-Home advertising methods

• Identify appropriate media outlets (e.g., TV, radio, social media, online platforms, etc.) to place advertisements.

• Negotiate pricing, placement, and terms with media vendors to secure the most cost-effective deals.

• Manage media budgets, ensuring optimal allocation across campaigns.

• Oversee ad placement, ensuring it aligns with campaign schedules and requirements.

• Monitor the performance of ads in real time, using analytics tools to track metrics like impressions, clicks, and conversions.

• Optimize campaigns to improve ROI, adjusting placements and targeting as necessary.

Basic Qualifications

• Ability to obtain a Public Trust Clearance, US Citizenship required.

• Must reside in the United States and work must be performed in the United States.

• 10+ years of digital marketing and media strategy experience.

• Possess a Meta Social Media Marketing Professional Certification.

Preferred Qualifications

• Federal government experience, experience with DHS preferred.

• Bachelor’s degree in marketing, Advertising, Communications, or a related field.

• Certification in digital marketing or advertising (e.g., Google Ads, Facebook Blueprint).

Professional Skills

• Knowledge of analytics tools (e.g., Google Analytics, Adobe Analytics).

• Familiarity with traditional media buying processes.

• Experience working in a multi-task environment.

• Ability to be flexible to handle multiple priorities

• Excellent organizational and time management skills.

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world’s toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy (https://www.icf.com/legal/equal-employment-opportunity) .

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more here: Requesting an Accommodation for the ICF interview process (http://careers.icf.com/us/en/accommodations) .

Read more about workplace discrimination rights , the Pay Transparency Statement (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf) , or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act. (https://www.icf.com/legal/equal-employment-opportunity)

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair and equitable interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.

However, we understand that some candidates may require accommodations that involve the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [email protected] . We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.

Pay Range – There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$81,094.00 – $137,860.00

Virginia Client Office (VA88)