Marks & Spencer
Job title:
TSE Brand Marketing Manager
Company
Marks & Spencer
Job description
Job Description:As the TSE Brand Marketing Manager you will develop and manage a comprehensive, multi-channel marketing calendar for The Sports Edit and oversee the creation and delivery of impactful marketing campaigns, ensuring consistency with TSE’s brand identity and tone of voice. You will manage and coordinate CRM strategies aimed at optimising revenue, customer engagement, and brand recognition whilst leading the end-to-end process of campaign development, from concept to execution, including photoshoots and creative asset productionWhat’s in it for you
Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us.Here are some of the benefits we offer that make working for M&S just that little bit more special…
- After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and
many of our third-party brands for you and a member of your household.
- Competitive holiday entitlement with the potential to buy extra holiday days!
- Discretionary bonus schemes awarded based on how you achieve your personal objectives and our
performance as a business.
- A generous Defined Contribution Pension Scheme and Life Assurance.
- A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to
develop your skills.
- Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
- Industry-leading parental, adoption and neonatal policies, providing support and flexibility for your family.
- Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and
PAM Assist to support you and your family.
- A charity volunteer day to support a charity or cause you’re passionate about through a dedicated day away
from work.What you’ll do
Your key accountabilities will include
- Oversee the execution of the aligned marketing calendar, ensuring campaigns are delivered on time and meet performance target. Create and review campaign performance wrap-up reports, using insights to optimize future strategies. Manage homepage content strategy, layout updates, and testing plans to improve user engagement and conversion
- Lead the production and art direction of e-commerce and editorial photoshoots, ensuring alignment with brand standards and project timelines. Coordinate with freelance creative teams and manage all logistics related to photoshoots, including budget adherence, model selection, and asset finalization. Ensure effective sourcing and utilization of brand assets from third-party partners to complement TSE campaigns.
- Work closely with internal teams (Buying & Merchandising, e-commerce, and marketing) to align marketing activities with business strategies and key commercial objectives. Maintain strong relationships with external brand partners and oversee trade marketing collaborations that drive revenue. Act as a key contributor to joint marketing efforts with M&S Brands to ensure seamless integration and unified messaging.
- Monitor and report on key performance indicators, including CRM revenue, direct revenue, brand searches, and trade marketing income. Leverage data and customer insights to inform strategic decisions and optimize marketing outputs
- Continuously evaluate and refine campaigns to enhance efficiency, effectiveness, and ROI. Ensure campaigns align with critical paths for timely launches and meet the strategic requirements of the marketing calendar.
Who you are
Your skills and experience will include
- In-depth knowledge of the sportswear market
- Ability to interpret performance data to drive trade and optimise campaigns
- Effective use of IT systems for marketing purposes
- Exceptional influencing and relationship-building skills
- Strategic and organizational proficiency to manage complex campaigns
Everyone’s welcome
We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together. If you feel you’d benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process#LI-HYBRID#LI-AP1
Expected salary
Location
United Kingdom
Job date
Sat, 07 Dec 2024 03:08:07 GMT
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