Senior Marketing Manager

Job title:

Senior Marketing Manager

Company

DAC Beachcroft

Job description

Lead the charge in shaping our firm’s Marketing & Events strategy to elevate our market presence and drive profitable growth. Working closely with the Clients & Markets Senior Management Team, you’ll be at the forefront of strategic initiatives, evolving best practices, and using key metrics to track ROI. As a leader of a high-performing team of professionals, you’ll inspire innovation, foster creativity, and set the standard for excellence across all marketing efforts.Responsibilities:

• Serve as a key member of the Clients & Markets Senior Management Team.
• Lead and develop a high-performing, collaborative team, fostering best practices, innovation, and strategic growth through strong mentorship, workload management and proactive support.
• Drive multi-channel marketing strategy across content, commercial campaigns, events, social media, and partnerships.
• Oversee data strategy implementation across clients and sectors, including targeting methodologies, management of mailing list composition, and review of ROI in collaboration with Business Development.
• Oversee the development of marketing plans with Business Partners and Marketing & Events colleagues to achieve sector and jurisdiction revenue goals.
• Create and lead firmwide campaigns, collaborating closely with team members to develop a variety of cohesive, brand-aligned content.
• Manage sector marketing budgets, alongside Business Partners, contributing to the annual budgeting process
• Optimise digital marketing channels with the Marketing Operations & Digital Engagement team.
• Drive effective project-management of all marketing and event activities, ensuring timely, on-budget execution.
• Analyse engagement and outcomes to refine future strategies, supporting external and internal communications.
• Ensure the relevant product and service web site areas are accurate, working closely with the wider Clients and Markets team, and Knowledge Team.

The Ideal Candidate:

• Significant experience of creating and managing marketing activity.
• Management and/or coaching experience is highly desirable.
• Proven experience of implementing best practice and initiatives for continuous improvement.
• Demonstrates innovative and creative thinking.
• Highly credible with the ability to influence and challenge senior stakeholders.
• Team oriented and collaborative with a flexible, can-do attitude.
• Possess experience of multi-channel communication.
• Have a proven track record of working with external agencies.
• Strong project management skills, managing multiple activities at any one time.
• Strong written and oral communication skills.

About DAC Beachcroft:We’re a leading international legal business with over 3,000 colleagues and a diverse range of capabilities. We’re market leaders in insurance, health and real estate but with a full-service offering, including growing Financial Services and Tech capabilities. We represent a wide range of clients – from household names to government departments and NHS bodies. We act for nearly all of the top-20 UK and global insurers, we’re market leaders in the provision of strategic, commercial and regulatory advice to providers and commissioners in the health sector, and in real estate we advise all of the UK’s top-five housebuilders.We are a fast-growing international business with offices around the globe. In addition to our 11 UK offices, we also have offices in Dublin, Madrid, Paris, Milan, Rome, Singapore, Argentina, Chile, Colombia, Mexico, Peru and Miami, plus a broad network of affiliations across the globe.Working With Us:Our vision is to be leading business advisers, recognised for our insight and our outstanding commitment to clients, and for being the place where talented people want to work. Combine this with our supportive culture and hybrid working model, and you have: a Life that Works.Our flexible approach means that we help our colleagues to be their best at work, while recognising that they have all sorts of different interests and commitments outside work.We pride ourselves on our supportive, approachable culture. We are trusted, appreciated as individuals and embraced as part of a team. At DACB, we don’t just accept your differences, we celebrate and advocate for them. From bespoke solutions for our clients, to treating you as an individual. Our strength comes from your diverse ideas and bringing the ‘whole you’ to work. So if you’re good at what you do, come as you are!We are a Disability Confident employer and guarantee to interview anyone with a disability, long term health condition or neurodiversity whose application meets the essential criteria for the role. If this applies to you and you feel you meet the minimum criteria for this vacancy as set out in this advert then please contact in confidence, quoting the reference number for this vacancy in the subject box of your email, and a member of the Recruitment team will be in touch.

Expected salary

Location

Bristol Area – Wales

Job date

Thu, 21 Nov 2024 07:44:00 GMT

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