Sr. Social Media Manager at CrowdStrike

Sr. Social Media Manager (Remote)

USA – Remote

#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters – one team, one fight.

About the Role:

CrowdStrike is seeking a creative, experienced Senior Social Media Manager to build on our established voice and create engaging social media content for our growing online audience and community. The right candidate will have direct experience creating cross-platform social content for large, consumer-facing companies.

This hands-on role requires the ability to create in-depth, strategic social media plans to support key marketing campaigns including, but not limited to, product launches, brand campaigns, major conferences and events, analyst reports and thought leadership blog content. You will serve as the project manager for the CrowdStrike social media team. Demonstrable experience in growing social media accounts and fueling audience engagement are critical requirements of this role.

The ideal candidate will demonstrate well-rounded social content creation abilities, with a keen eye for detail and exemplary written and communication skills. They will have a good balance of consumer-facing and B2B social media experience.

The Senior Social Media Manager reports to the Director of Social Media, within CrowdStrike’s Global Communications department.

What You’ll Do:

• Develop and manage social media content strategies, schedules, and calendars to enhance the visibility of marketing initiatives including product launches, brand campaigns, major events, and analyst engagements.
• Act as the project manager for the social media team, facilitating communication with internal stakeholders to coordinate the collection, feedback, and approval of creative assets. Ensure timely readiness and quality of social content.
• Cultivate and sustain relationships with key internal teams such as Public Relations, Product Marketing, and Events to align on social media strategies and capitalize on content creation opportunities.
• Oversee the social media content calendar, ensuring all activities are planned and executed smoothly.
• Collaborate with both internal teams and external agencies to generate engaging multimedia content for social media platforms.
• Craft compelling and appropriate copy for various social media posts.
• Manage the posting schedule for all social media channels and ensure content is published as planned.
• Perform analytics to monitor and report on the effectiveness of social media campaigns and strategies.
• Actively monitor social media platforms to engage with the community and respond to inquiries and comments.
• Escalate complex user interactions to relevant internal teams for further resolution, involving Corporate Communications, Product Marketing, and Customer Support as needed.
• Oversee the operation, troubleshooting, and maintenance of CrowdStrike’s social media management tools, including Sprinklr.
• Manage and maintain CrowdStrike’s internal employee social media advocacy tool, ensuring it integrates smoothly with broader social media efforts.

What You’ll Need:

• 12 years of proven experience in social media management, preferably in the tech or cybersecurity industry.
• Strong project management skills, with a proven track record of managing complex projects across multiple stakeholders.
• Ability to take technical concepts and make them consumer friendly and appealing to a broader audience through social media content.
• Exceptional verbal and written communications skills with the ability to craft engaging content for diverse audiences. Excellent judgment, particularly in narrow timeframes.
• Creative thinking and problem-solving abilities, with a keen eye for detail and design.
• Highly capable and comfortable in large, high-growth, fast-paced organizations.
• Track-record of staying up to date with the latest social media trends, including emerging platforms and new styles and formats for social media content.
• Demonstrated ability to handle crisis communications situations on social media platforms effectively.

Benefits of Working at CrowdStrike:

• Remote-first culture
• Market leader in compensation and equity awards
• Competitive vacation and flexible working arrangements
• Comprehensive and inclusive health benefits
• Physical and mental wellness programs
• Paid parental leave, including adoption
• A variety of professional development and mentorship opportunities
• Offices with stocked kitchens when you need to fuel innovation and collaboration