Marketing Strategist

Taking care of people is at the heart of everything we do, and we start by taking care of you, our valued colleague. A career at Sedgwick means experiencing our culture of caring. It means having flexibility and time for all the things that are important to you. It’s an opportunity to do something meaningful, each and every day. It’s having support for your mental, physical, financial and professional needs. It means sharpening your skills and growing your career. And it means working in an environment that celebrates diversity and is fair and inclusive. 

A career at Sedgwick is where passion meets purpose to make a positive impact on the world through the people and organizations we serve. If you are someone who is driven to make a difference, who enjoys a challenge and above all, if you’re someone who cares, there’s a place for you here. Join us and contribute to Sedgwick being a great place to work.

Great Place to Work®

Top 100 Most Loved Workplace® 

Forbes Best-in-State Employer

Marketing Strategist

A career at Sedgwick is where passion meets purpose to make a positive impact on the world through the people and organizations we serve. If you are someone who is driven to make a difference, who enjoys a challenge and above all, if you’re someone who cares, there’s a place for you here. Join us and contribute to Sedgwick being a great place to work.

Great Place to Work®

Most Loved Workplace® 

Forbes Best-in-State Employer

Primary Purpose: Serves as a strategic business partner to Sedgwick business unit leadership to develop tailored marketing strategies to support growth. 

Essential Functions and Responsibilities

• Partners with country CEO and in-country leaders in operations, sales, and client services to develop marketing strategies to support growth.
• Collaborates with marketing centers of excellence to deploy marketing tactics in support of strategies.
• Provides stakeholder updates to business unit leadership; shares results, and optimises plans based on learnings.
• Works with the in-house agency to develop and design best-in-class marketing approaches.
• Teams up with marketing centers of excellence (PR, Digital/Social, Content, Conference) leads to ensure strong working knowledge of key marketing tactics.
• Follows existing brand guidelines to ensure consistency and brand voice across all channels in country.
• Manages execution against the overall country content calendar and customer/client programmes.
• Partners with the creative team to provide direction, ideate concepts, and bring campaigns to life.
• Develops plans and monitors and reports on digital content performance metrics and makes data-driven recommendations to optimise assets and improve user engagement.
• Leverages market trends to identify opportunities for new content and campaign development.
• Conducts research and analysis on industry and competitor trends to ensure our brand/solutions are showing up best-in-class.
• Translates existing customer insights into relevant marketing program implications.
• Conducts research, analyzing findings, making recommendations, ideating collaboratively with creative and overseeing projects through to completion.

Qualifications

Education & Licensing

Bachelor’s degree in marketing, business, or a related field, from an accredited college or university preferred.

Experience

Ten (10) years of related experience or equivalent combination of education and experience required. Experience as an account manager, planner or strategist at an ad agency, large company in a b2b or b2c marketing role preferred.

Skills & Knowledge

• Strong consumer-first approach, grounded in a passion and curiosity for consumer insights
• Excellent oral and written communication skills, including presentation skills
• PC literate, including Microsoft Office products
• Analytical and interpretive skills
• Strong organizational skills
• Excellent interpersonal skills
• Proven management/leadership skills
• Excellent negotiating skills
• Ability to create and complete comprehensive, accurate and constructive written reports
• Ability to work in a team environment
• Ability to meet or exceed Performance Competencies

Benefits of working for Sedgwick in Ireland

• Remote Working
• Education Contribution
• Career development and progression
• Tax Saver Travel Scheme
• Sedgwick’s Sports & Social Club
• Discounted Personal Training group circuit classes
• Montessori & After School Care
• Discount Benefits
• Employee Assistance Programme
• PHI & Life cover

Sedgwick is an Equal Opportunity Employer.

The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Sedgwick retains the discretion to add or to change the duties of the position at any time.

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