Senior Marketing Manager, Product & Campaigns at Rad Power Bikes

Senior Marketing Manager, Product & Campaigns

Fully Remote

Description

Rad Power Bikes, one of North America’s largest electric bike brands, is on a mission to get people onto bikes that are built for everything and priced for everyone.

We are seeking a Senior Marketing Manager, Product & Campaigns to define and lead Rad Power Bikes’ product marketing strategy to ensure our brand and products resonate with customers. You will be a liaison between Product Development, Marketing, and Sales. As the Senior Marketing Manager, you will effectively communicate and educate both our internal team members and customers about our products, programs and brand. This role will be responsible for utilizing market, sales and customer data to steer the product roadmap and develop product & brand positioning, messaging, and competitive differentiation. You’ll lead product launch planning and execution across divisions. This role will also lead and manage Rad Power Bikes’ marketing calendar, working with leads across Marketing, Ecommerce, Retail and Customer Support. This role will report to the Sr. Director, Marketing & Ecommerce.

The salary for this role is $100,000 – $150,000; however, we consider several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate’s work experience, education/training, and key skills.

Why You’re Rad (about you):

• 8+ years experience leading the development of go-to-market launch plans for new products and campaigns across departments
• You leverage consumer and market research, sales data, and customer feedback to identify product opportunities and inform go-to-market plans
• You’re able to draft briefs to communicate the value of new products/services (why), how they benefit the customer (who), leveraging research to best differentiate and represent the brand (how), creating thoughtful workback schedules to ensure on-time launch (when) in an effort to achieve measurable and defined objectives (what)
• You’ve worked with product development teams on product roadmaps and brought those products to market including developing product naming and messaging strategies that scale, differentiate, match brand voice, and resonate w/ customers and internal partners
• You are highly process-oriented and can manage complex projects, with clear communication throughout
• You are customer-centric to your core, considering their perspective and experience every step of the way, throughout their lifecycle, to inform your decisions
• Experience working in a fast-paced and dynamic environment that will require you to create processes and drive process improvements

What You’ll Do:

• Lead go-to-market planning and execution with cross-functional teams (annual calendar development & execution, audience alignment, creative briefing, etc.)
• Coordinating workstreams of cross-functional teams to ensure project milestones and deadlines are met – both for product launches as well as programs and other strategic initiatives
• Partner with the Product Development team on product roadmaps, from providing strategic recommendations to shape the long term roadmap to bringing approved products to market
• Act as a strategic liaison between Product Development, Retail, Commercial and Marketing
• Speak and present internally and prepare customer-facing content to promote the story of our product and brand
• Use consumer and market research data to inform product positioning and messaging strategies
• Gain insight into customer use of current products, untapped opportunities and buyer personas

Additional Requirements:

• BS in Marketing, Communications, Product Development or similar relevant experience
• Outstanding communication, presentation and leadership skills
• Excellent organizational and time management skills
• Sharp analytical and problem-solving skills
• Creative thinker with vision and attention to detail

You get bonus points for:

• Having led cross-functional go-to-market activities, such as product launches and integrated brand campaigns
• Experience at an omnichannel company
• Experience in the bike or outdoor industry

Had you been with us last month, you would have:

• Led the marketing team in creating the marketing calendar (campaigns, promos, content, product launches, etc.) for upcoming quarters
• Led integrated marketing planning with cross-functional teams to execute the marketing calendar
• Established workback schedules and task lists for a number of high-priority projects and campaigns, including product launches
• Helped plan the future product roadmap (2025 & beyond) as the product marketing lead, leveraging data/insights on consumer trends, and conducting surveys to extract relevant insights from consumers and the market

Working at Rad is built around our RADICAL values – we are:

• Results-Driven: We aim for success each day and lead the charge towards a sustainable future.
• Accountable: We are responsible to our environment, communities, partners and team.
• Diverse: We are inclusive of all experiences, backgrounds and skills. We value every voice.
• Innovators: In the face of challenge, we continuously innovate and improve.
• Customer-Driven: We are dedicated to the experience and safety of our riders.
• Approachable: We are kind, transparent, collaborative, and always willing to help.
• Learners: We grow and change, always driven towards personal and professional excellence.

Salary Description

$100,000 – $150,000