Channel Campaign Manager, Gift Catalog (Direct Marketing)

World Vision is hiring a Channel Campaign Manager (Gift Catalog) to serve on the Direct Marketing Team.

At a Glance
Role: Channel Campaign Manager – Gift Catalog
Location: Remote within the U.S.
Reports to: Director of Direct Marketing
Required Experience: Bachelor’s degree. Requires 5 years of work experience in marketing, fundraising or a related area. Experience must include at least 3 years of developing marketing plans and strategies in campaign management and channel marketing (catalog, email, mobile, social, direct mail, etc.). Strong project and process management skills.
Work Authorization: Must be authorized to work in the U.S.A. for any employer.
Travel: Up to 25% of time both in development and fragile contexts.
Estimated Hiring Range: $77,500 – $94,000

The Job
World Vision is looking for a Channel Campaign Manager to create channel marketing campaigns designed to activate, engage, and retain supporters through the World Vision Gift Catalog product.

Keep Christ central in individual and corporate life. Actively participate in and contribute to the spiritual disciplines of the organization (Christian conduct, chapel, prayer, worship, devotions, and leadership of devotions); incorporate WV Core Values into decisions within scope of role.

Your Responsibilities Will Include:

• Lead internal/external teams in the development of compelling and relevant cross-channel campaign strategies for the World Vision Gift Catalog.
• Partner with Marketing Automation Specialists to implement designed campaigns.
• Manage the entire end-to-end gift catalog process, including the creation of strategies, creative briefs, production schedules, creative reviews, and other operational processes that are necessary for the life-cycle execution of the catalog campaigns.
• Coordinate and communicate with key stakeholders. Maintain project plans and calendars, manage budgets; manage creative reviews, manage and finalize approvals.
• Build and implement campaign marketing strategy; mail plans, and standardize campaign processes.
• Partner with Product/Segment Leaders in the development of donor journeys and product pricing, info, etc.
• Evaluate & report campaign marketing performance; provide recommendations to inform strategies.

You Bring These Skills:

• Orientated towards results: Drives for quality results and success; demonstrates a sense of urgency in achieving goals; persists despite obstacles.
• Excellent at planning and organizing: Establishes a systematic course of action for self or others to ensure accomplishment of a specific objective. Determines priorities and allocates time and resources effectively.
• Analytical thinker: Builds a logical approach to address issues, problems or opportunities or manage the situation at hand by drawing on own knowledge and experience base and calling on other references and resources as necessary.
• Strong communication skills: Presents ideas articulately. Uses effective listening skills to promote the free flow of information. Shows consistency between words and actions. Works collaboratively with others to promote consistent communication across the department.
• Able to meet deadlines: Works effectively in a deadline driven environment, meeting or exceeding time and quality expectations.
  Approaches problems boldly and seeks to solve them:
• Understands fundraising and the goals of World Vision: Understands trends in marketing, identity building, and communication strategies for nonprofit organizations. Demonstrates thorough knowledge of fundraising. Knows what it takes to develop and/or support a successful fundraising campaign, appeal or program. Understands fundraising sources and competition for funds.

Education and Experience:

• Bachelor’s degree in Marketing, Business or related field or equivalent work experience (8 years).
• In addition to education or education equivalent, requires 5 years of work experience in marketing, fundraising or a related area.
• Experience must include at least 3 years of developing marketing plans and strategies in campaign management and channel marketing (email, mobile, social, direct mail, etc.).
• Additional required skills and knowledge include: Thorough knowledge of marketing as it relates to planning, budgets, strategies, and metrics; Experience with campaign testing, forecasting, analytics and measurement; Demonstrated aptitude to proactively lead business improvement; Lead and inspire cross-functional collaboration, relationship building, influence and negotiation; Strong project and process management skills.
• Gift catalog or catalog experience strongly preferred.

Additional Skills We Are Interested In:

• Strong attention to detail is vital to this role (creative review process, proofreading, and budgetary details).
• Highly task-oriented that requires a significant level of heads down work and focus time on assignments & projects as assigned.
• Prior catalog experience is a plus.

Salary Range & Benefits:

• WVUS Pay Grade Level: 225
• The estimated hiring range is $77,500 – $94,000 a year.
• The full range for this position is $73,500 – $115,000.
• This range applies to locations with a market similar to our Washington D.C. and Seattle-area office. A different range may apply based on your work location.
• Job offers are based on relevant qualifications and pay equity.
• Please indicate your salary expectations in the application.
• In addition, we have a robust and comprehensive benefits package to round our total compensation package. Click here to learn more.
• Merit, auto allowance, and relocation may be available to eligible to some employees based on the role.

Where This Job Could Take Your Career:
You’ll have opportunities to advance within our robust and talented group of professionals as you continue to stretch and grow your career for the future. You’ll be part of World Vision USA as well as part of the larger World Vision International Partnership. Globally, we have over 40,000+ staff working in nearly 100 countries (~1,000 staff with World Vision US).

About World Vision:
We’re a global Christian humanitarian organization. We partner with children, families, and their communities to empower them as they reach their full potential by tackling the causes of poverty and injustice. For nearly 70 years, World Vision has followed Jesus’ example to show unconditional love to the poor and oppressed. We serve every child regardless of faith.

What Happens Next?
Applications are reviewed weekly. Short-listed candidates will be contacted for an initial phone conversation with a recruiter. If questions arise on our end about your application, we will message you to learn more. We encourage you to submit a PDF resume and a cover letter! Our goal is to fill this vacancy with the right person in the shortest amount of time.