Sears Holdings Corporation
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Job Title
Senior Manager, Performance Marketing (Remote)
Business
Transformco Corporate
Job Description
JOB SCOPE:
The Senior Manager, Performance Marketing plays a pivotal role in driving and optimizing the company’s performance marketing efforts, with a primary focus on paid search, retailer channel marketing, email, display/CTV, and other paid channels. Responsible for managing and executing high-impact performance campaigns, will also have a key responsibility for achieving growth targets across all Lines of Business (LOBs).
Requisition ID
1017825BR
Employment Category
Regular, Full-time
Travel Requirements
None
Responsibilities/Skills/Experience Requirements
JOB DUTIES/RESPONSIBILITIES:
- Maintains deep expertise in platforms like Google Ads, Google Analytics, Meta Business Suite, TikTok, Criteo/TradeDesk
- Develops strategic initiatives across all accounts to ensure the company has the most cutting-edge strategies in place that fit our business objectives
- Owns, manages, and grows the company’s paid marketing budget across direct channels through a full-funnel approach, including Paid Search, Paid Social, Display, OLV, and Local
- Develops and delivers specific growth targets for each LOB through new idea generation and KPI metric management
- Leads and inspires internal marketing team members across the performance team
- Directs external marketing agencies/partners on business strategies and campaign objectives
- Collaborates with sales leaders and sales channel owners to optimize to continually improve growth and conversion of retailer channel marketing tactics including Paid Search, Paid Display, Event Inclusion, and channel-specific promotional opportunities
- Develops email marketing campaigns to support channel promotional campaigns, promote brand messaging, and support licensed partner innovation.
- Partners closely with finance/BI teams to refine channel forecasts monthly, and from time to time creates financial models for business cases
- Leads project to integrate offline data imports to all primary ad platforms
- Builds strategy to integrate profit data across key ad platforms with the goal of optimizing paid volume against profitability targets
- Develops and owns a pipeline of channel and site tests with modeled impact
- Develops a framework for evaluating new market segments, optimizing existing ones, and determining best resource allocation
JOB REQUIREMENTS:
- Bachelor’s Level Degree
- 5-10 Years Related Experience
- 18+ Years of Age
REQUIRED SKILLS:
- 7+ years of proven experience in performance marketing with a heavy focus on Paid Search.
- In-depth knowledge of Paid Search platforms (Google Ads, Bing Ads, etc.), channel marketing, and analytics tools.
- Experience with direct P/L responsibility and marketing budget management exceeding $10mm annually
- Degree in Finance or Marketing, or significant experience working directly with finance and performance organizations
- Experience managing and goal setting for at least two or more direct reports
Job Function
Marketing/Advertising
Years Experience
5 – 10 Years Experience
Country
United States
Location City
HOFFMAN ESTATES
Work-In Address 1
REMOTE
Work-In Address 2
REMOTE
Work-In City
REMOTE
Work-In State
REMOTE
Work-In Postal Code
REMOTE
EEO/EOE Footer
Equal Opportunity Employer / Disability / Vet.
Posting Tags
#Corporate
Company Brand
Transformco
Compensation Range
120 – 123k
Additional Compensation Explanation
N/A
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